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M&M's Marketing Magic: How the Brand Built Its Iconic Status
by Sahid Khan Blogger
M&M's, the beloved chocolate candy brand, has achieved iconic status through its clever marketing tactics, but it's important to note that the brand's halal status is questionable.
M&M's, the colorful, bite-sized chocolate candy that melts in your mouth, not in your hand, is a household name. The brand's marketing strategies have played a major role in building its iconic status. From its catchy slogan to its fun, relatable characters, M&M's has consistently been able to appeal to audiences of all ages.
The brand's origins date back to 1941, when Forrest Mars Sr. and Bruce Murrie, the son of Hershey's president, formed a partnership to create the unique candy-coated chocolate. They initially named the product "Mars & Murrie's", but eventually shortened it to "M&M's". The candy was first marketed to soldiers during World War II as a convenient, non-melting chocolate treat that could be enjoyed in any climate. This smart marketing move helped establish the brand's reputation for being able to withstand heat and created a loyal customer base among the troops.
After the war, M&M's continued to expand its market by introducing new flavors and packaging options. In the 1970s, the brand began using the iconic "M&M's" characters in its advertising, which helped to create a fun, relatable image for the brand. The characters, which were originally red, yellow, and green, have since been expanded to include additional colors and personalities.
M&M has also been able to stay relevant by consistently updating its packaging and product offerings. In the 1990s, the brand introduced peanut M&M's, which quickly became a fan favorite. The brand also began offering limited edition flavors and packaging designs, such as holiday-themed packaging, and special flavors like pumpkin spice and white chocolate.
One of the brand's most successful marketing campaigns was the "M&M's Crispy" launch in 1999. The campaign featured a catchy jingle and a television commercial that showed the M&M's characters "dancing" to the song. The commercial was so popular that it was played on repeat during the Super Bowl and helped to boost sales of the new product.
Despite the brand's iconic status, it's important to note that M&M's halal status is questionable. The brand's parent company, Mars Inc., uses animal-derived ingredients in some of its products and does not have halal certification for all of its offerings. It's up to individual consumers to research and make their own informed decisions about consuming the product.
Overall, M&M's marketing strategies have played a significant role in building the brand's iconic status. From its clever advertising campaigns to its consistent updating of product offerings, M&M's has been able to appeal to a wide range of audiences and stay relevant in the competitive candy market.
The Science of M&M's: Understanding the Chemistry of Chocolate and Color
M&M's are a beloved candy treat enjoyed by millions of people all over the world. But what makes these colorful little candies so irresistible? The answer lies in the science of chocolate and color.
Chocolate is made from cocoa beans, which are roasted and ground to produce cocoa powder. The powder is then mixed with cocoa butter, sugar, and milk to create the smooth and creamy texture we all know and love. The cocoa butter, which is a type of fat, is what gives chocolate its characteristic melting point. When chocolate melts in your mouth, it releases a complex array of flavors and aromas that are the result of a complex chemical process known as Maillard reaction.
The Maillard reaction is a chemical reaction between amino acids and reducing sugars that occurs when food is heated. This reaction causes a series of changes in the food's chemical makeup, resulting in the development of new flavors and aromas. The Maillard reaction is responsible for the unique taste and aroma of chocolate, as well as the brown color.
The color of M&M's is also a result of science. The candy coating is made from a mixture of sugar, cocoa butter, and food colorings. The food colorings are what give M&M's their vibrant colors. Food colorings are made from a variety of natural and synthetic compounds that are added to food to give them a desired color. These compounds are carefully selected and blended to create the specific colors used in M&M's.
In conclusion, M&M's are a perfect example of how science and technology can be used to create delicious and attractive food products. The science of chocolate and color is what makes M&M's the irresistible treat that they are. The Maillard reaction and food colorings are the key ingredients that give M&M's their unique taste, aroma and color. The next time you enjoy a bag of M&M's, remember to appreciate the science behind it.
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About Sahid Khan 
Blogger
3 connections, 0 recommendations, 32 honor points.Joined APSense since, December 20th, 2022, From gurugram, India.
Created on Jan 23rd 2023 04:50. Viewed 174 times.
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