Marketing plan for Telecom Business

by Sanjeev Kapoor A Technocrat and Business strategist

Marketing plan is one of the key integral part of any business , emphasis here is made in context with the Telecom Business as the Telecom Business is very Lucrative these days. Many factors are important and worth consideration while devising any such plan.

They are -

1. Market Forecast

2. Market Research

3. Competitive Analysis

4. Products and services offerings in detail - An analysis vis'-a-vis' Competition

5. USP

6. Marketing Budget

7. Advertising and Sales Promotion Budget

8. Effective PR

9. Products offerings

10. Key Markets

11. Proposed Customer Profile

12. Month on month Sales Numbers vs. Marketing plan expenditure

13. Proposed Marketing Expenditure

After all these factors consideration, it is very important to consider the Overall Business plan and see the impact of marketing plan of proposed Balance Sheet, Profit and loss statement etc...

Once all is done the proposed parameters are then compared with the actuals when the company is up and running and revisit the parameters again in case of major deviation.