Marketing and Sales Education

by Susan Boston Professional Marketer

Marketing and Sales Education

Marketing and sales are obviously two different things. Yet they are eternally attached. The first stop on your education will be marketing. However,This lesson is also to show you that becoming a marketer involves and revolves around selling. Regardless of what some Internet Marketers will tell you.

You will hear it time and time again, "There is no selling with this program or business." This is an untruth. It is masked with an old red herring trick.

Here is the trick...

You don't sell them you just (show) them. Look at this approach as the "Sales Room Floor" Where all the shiny new cars are located. Do you see that as not selling? In fact it is marketing which in turn is also sales or more correctly defined as a sales tactic.

Let me be very clear here because there will be some that will drop out just hearing this. Internet marketing,affiliate marketing, Network marketing or any other business on the face of the Earth Is fueled by sales. To run it you must sell.

I am not here to sell you something I am here to teach you. This is the lesson. If it walks like a Duck, quacks like a Duck then most likely it's a Duck!

Marketing and sales goes hand in hand and if this fact is something you cannot get around you need to get out now or over come the fear of the S word. The good news is that the ability to sell can be taught. We will be looking at this a bit later.

Lesson One

How to choose a business
Name Your Business
Your Domain name
Hosting Your Business

When you are thinking about how to choose the business you want to do you need to look at the type of things you like. You don't want to get caught up in working in something you don't like. You might as well be working a job if you don't like what you are doing.

For instance if you like gadgets you might want to look into software or in the techno department. If you are into Health maybe a supplement or healthy food something in that area.

If you like clothes, electronics or products the net is full of things for you to look at and choose from have fun.

When you name your business you want a name that will tell people right up front what it is your page is about don't leave them wondering. They will wander right out of your business and onto a place that does tell them.

Your Domain Name is your business title and your piece of the Internet real-estate, treat it as important as you would in choosing your building and location in the off line world.

Your Web-Hosting is just as important because down time from your hosting company cost you and it cost you big! You want a hosting company that has great support, good reputation for being up and running and if possible offers the best in tools.

These bullet points are just to get you thinking.

Now, what I want you to do is think about what business you would like to be in or maybe you already have a business. Go down the bullets and think about your business and see if you are lacking in any of those fields. Maybe you could run your business even better.

Open your mind and enjoy your life!

Susan

Skype: susanjboston