Make Sure Potential Customers find your Website in Australia

As the information available on the internet continues to expand dramatically it is more than ever important that anyone searching for a company’s products or services not only finds its website but enjoys the experience once there.

It is estimated that the average time that a new visitor remains on a website is just four seconds, so there is not long to persuade them that a website provides what they are looking for.

Creating a successful website for internet marketing takes careful planning and above all focus on the essentials in clear, simple language with no acronyms or industry specific jargon that makes people feel excluded.

The design should be clean and uncluttered with each page giving the essential information as near the top of any text as possible so that your site visitor does not have to scroll down through several screens to get to it.

Moving from page to page should be easy, clear and logical and it should be easy to return to a previous page.

The home page is the visitor’s first experience of your company, and is therefore your first and main sales tool, but blatant “in your face” sales messages can be counter-productive.  The trick is to make a connection with the viewer, perhaps by defining their problem or need first, then explaining how the company can meet it and most crucially inviting them to get in touch. A link to your contact details page should ideally be included on every page.

Once the website is completed and has been launched the next step is to get it noticed and this means that when someone is browsing on the internet by searching via Google, Bing or another search engine you would ideally like the website to appear as close to the top of their lists as possible and on the first page.

The website’s developer should have made sure that the coding behind the site is properly optimised, which means that the key words used in each page title are relevant and accurate to both the content text of the page and the product or service the website is offering.  This is part of the process known as Search Engine Optimisation, or SEO.

It is important when deciding on keywords that the words used are the words a searcher is likely to type into the search box to find you.

These same words can also be used in the other SEO tools, and these include articles and blogs that can be published in the many online publications that are used to encourage a searcher towards a website.

Some of the best SEO services are available in Australia, whose companies have many years of experience at providing this option.  Australian SEO companies use skilled writers to provide the information and rich content for these articles, which the company can then place in the appropriate online publications.

There are other SEO techniques that can be added to the mix, such as pay per click advertising, but it is best to get expert guidance on how to target and use them effectively and a Search Engine Optimisation company can provide this guidance.

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Dec 31st 1969 18:00. Viewed 0 times.

Share on APSense

Comments