Articles
Make Content to Conquer the Market
by Abhinav K. Digital Marketing Expert, FreelanceTechnology and content are the major forces that revolutionised the marketing in this new millennium and revamped all the major derivatives of
the marketing in the globalised economy. Incessant growth in the IT,
internet and electronic media totally transformed the procedures as well
as presentation of the marketing and communication. As businesses are going more tech savvy and people are friendly enough with technology the role of Social Media in online marketing and communication is getting an speedy pace. Facebook, Twitter, YouTube and LinkedIn are favourite hangouts of people and so of the businesses. Social Media which is bombarded with tonnes of information only creative and interactive content can entice and compel the visitors to view and share it with others.
A marketer must research the target market and demography of a particular region before creating impressive content for company's website, profiling on promotional sites and e-commerce portals and above content on social media channels in the form of videos, articles, blogs, posts, animations, contests and all other communication. Interesting and strategically created content can easily impress the audience and convert them into delighted buyers. Creative and engaging stories pertaining to the brand and organisation can allow consumers to assess the strength and significance of the brand and associating it with their dreams, aspirations and personality. Strong luxury brands like Chanel, Tiffany and Rolex used this tactic perfectly and succeeded to generate more footfalls on their official site with the help of fine, artistically designed and well projected content. Content writing Services
To leverage a campaign on social media and other conventional platforms there need to be a good synergy between the content team, design team, marketing team, social media and SEO personnel. The collaborative efforts of all these creative and technical people can synergise the efforts as well as results and helps to achieve marketing goals. People recognise a brand the way it is promoted and projected therefore the marketer should be familiar with the taste, preferences, lifestyle and language of its potential customers. The holistic demographic research of the target market enables the content team to convince the prospective buyers of a brand. In addition, press releases disseminated to the print and electronic media further gives a boost to the marketing campaign. Well administered research not only makes a campaign successful but also saves organisation's time and money. Website writing Services
"Sharing the content on multiple online platforms help to increase the visibility of a brand and organic likes on different social media channels. Whenever a person search a particular thing related to your brand Google recommend yours due to high organic likes."- Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC) Pvt. Ltd.
A marketer must research the target market and demography of a particular region before creating impressive content for company's website, profiling on promotional sites and e-commerce portals and above content on social media channels in the form of videos, articles, blogs, posts, animations, contests and all other communication. Interesting and strategically created content can easily impress the audience and convert them into delighted buyers. Creative and engaging stories pertaining to the brand and organisation can allow consumers to assess the strength and significance of the brand and associating it with their dreams, aspirations and personality. Strong luxury brands like Chanel, Tiffany and Rolex used this tactic perfectly and succeeded to generate more footfalls on their official site with the help of fine, artistically designed and well projected content. Content writing Services
To leverage a campaign on social media and other conventional platforms there need to be a good synergy between the content team, design team, marketing team, social media and SEO personnel. The collaborative efforts of all these creative and technical people can synergise the efforts as well as results and helps to achieve marketing goals. People recognise a brand the way it is promoted and projected therefore the marketer should be familiar with the taste, preferences, lifestyle and language of its potential customers. The holistic demographic research of the target market enables the content team to convince the prospective buyers of a brand. In addition, press releases disseminated to the print and electronic media further gives a boost to the marketing campaign. Well administered research not only makes a campaign successful but also saves organisation's time and money. Website writing Services
"Sharing the content on multiple online platforms help to increase the visibility of a brand and organic likes on different social media channels. Whenever a person search a particular thing related to your brand Google recommend yours due to high organic likes."- Geeta Singh, Founder & MD of The Yellow Coin Communication(TYCC) Pvt. Ltd.
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About Abhinav K. 
Digital Marketing Expert, Freelance
3,673 connections, 72 recommendations, 9,095 honor points.Joined APSense since, November 11th, 2011, From New Delhi, India.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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