Local SEO to Attract a Larger Customer Base

by Miller M. Professional Writer

In the age of sophisticated mobile Web access, local search engine optimization is important to drawing out new business. A search engine marketing firm that offers local optimization services can assist you in getting ahead of your competition and help you build a bigger and stronger customer base.

The long tail keywords

Long tail keywords refer to keywords that are very specific and may not be searched for as much as the general terms, but they are used by people who are good prospects for your services. For example,

Let's say there is a dentist in Mississauga looking to interest new customers. The dentist can use the keyword "Canada dentist". How do you think will the expert rank among the millions of other dentists in Canada? Not too well. Now if the same dentist went for a long-tail keyword phrase, such as “Mississauga family dentist", the professional is bound to draw targeted traffic and enhance his/her chances of converting web site visitors to clients.

Long-tail keywords play a very important role in local SEO. Local seo services Canada analyze your business and find out which keywords you should attract for specific customers, while including the correct geographic pointers to grab their attention.

Local listings and directories

All cities in Canada have their own local online business directories. So, if you want to target Mississauga and other cities nearby, you can do so by using these listings and directories. Your consultant offering local SEO Mississauga can devise a complete local marketing campaign comprising of several geographic locations. Focusing on several local maps and directories and keywords that are location-based your company will be able to rank well for a variety of locations.

Mobile users and local SEO

With more developed Web browsers available for smartphones, most people search for local businesses on the go. For example,

Imagine someone on their way to a dinner party wanting to stop over to buy a cake. They would probably use their mobile to browse for bakeries near their current location or intended destination. If you own a bakery, you will want to rank well for such people. Local seo services Canada have the expertise to implement the best strategies for mobile users.

The importance of local SEO

Why Everybody Needs Local SEO? There was a time when people searched for local businesses in Yellow Pages. But not anymore. In the days of online browsing and mobile Web access, people use search engines to search for businesses in their city. As a business owner, local SEO is your ticket to getting noticed in the congested online space.