Live Streaming Ecommerce Why Has This Become The New Way Of Selling Online

by Anna Rose Blogger

Live streaming ecommerce is a development that is presently enjoying much success in China. Soon, people will witness live streaming ecommerce by brands and retailers closer to them. Many people will recall the enthusiasm of the QVC shopping channel seeing demo after demo of devices. Live streaming ecommerce is based on the same concept. The use of videos to show a product and to broadcast them live over a social network, platform, or website. But why has this method of selling become so prevalent? The reason is the COVID-19 emergency and more people shopping online. So what is live streaming ecommerce? It’s a way of digitally replicating the shopping experience at physical stores.

Live Streaming Ecommerce Why Has This Become The New Way Of Selling Online

Video – It’s Impact On Online Sales

People usually highlight the significance of product snaps for ecommerce. Snaps are indeed a crucial aspect of selling online. Nevertheless, Shop live videos let the user view the product from close, mainly when the product is intricate or very slight.

Moreover, video helps the purchaser associate with the merchandise and view it in action or its use.

People can view a person holding the product and explaining. So, all their questions about the product are cleared up. This compensates for the fact that people cannot feel the product in their hands.

Snaps having zoom and rotate 360-degree options are indeed a cherished tool for the shoppers. They can play with the merchandise as if they are holding it in their hands. Nevertheless, a video offers more information regarding the product in action.

The Use Of Videos For Ecommerce Products Has Some Advantages

Deploying videos to advertise ecommerce products has some advantages. They are:

Better purchasing experience and sales conversion percentage.

Users spend more time on the page.

More average amount paid for each purchase.

Draws new customers with prized content that answers queries.

Google takes into account when establishing search positioning.

Improves click ratios and increases the times the content is shared.

How To Use Streaming And Video With Ecommerce

Companies can deploy any sort of video content in their Shop live strategy. However, they must keep some things in mind. They need a video of good quality. More? They need to demonstrate the product from every angle. They must incorporate subtitles in different languages. They need to make the display mobile-device-friendly and guarantee it loads fast on all devices. They must add buttons for views to share the video on social media.

A video offers elementary information or more mechanical and intricate info on merchandise use, setting up, assembly, and preparation. An excellent tactic is to deploy a host. The reason is that the history of live streaming ecommerce shows that it’s an effective tactic. The experience is more human. There is ample information on the use of the product. More? People can see the product in action.