Links Disavow Process: How to effectively do it?

by George S. Manager

As you all know, Google uses Page Rank algorithm to assign the importance to a web-page based upon the numbers and quality of links from other domains (Page Rank is one of the important ranking signal out of 200 factors). A link can be considered as a vote to the quality of the web-page.

 

Google is very strict and works in this area that actions on third party domains do not have negative impact on a website. There may be some circumstances where either you or your hired SEO created some Spam or low quality back-links in the past. Your competitors might promote negative SEO for your website. Under such conditions, Google suggests webmasters to remove such links gained from Paid networks, Link schemes or other low quality links.  If you are unable to remove some of the back-links then Google webmaster tools has an option for it.

 

Link Disavow Tool

By using this tool, you are just telling Google that you do not want certain links from External websites to be considered as part of Google’s algorithm of counting back-links. But the question arises here that when and why should you implement this:

• When you get a manual penalty message regarding website’s link profile -  Google generally sends various manual penalty messages to webmasters regarding On Site, Off Site issues. If this is related to back-links quality or pattern, you will surely need to re-assess your back-links and then you may require this tool.
• If your website got algorithmic penalty – This is the another scenario where you will analyze your link profile to check which links are bad for SERP results.
• You should also run a regular link analysis campaign to make sure everything is perfect with your back-link profile.
  
  

Two steps are involved in it:

1. Finding such Spam or links violating Google’s guidelines
2. Uploading those links (In a text file) to Disavow tool
   
   

At first you need to gather all your back-links in a sheet. You may use following Tools for this purpose:

1. Google Webmaster Tools – Go to your Dashboard, Select your website, Go to Search Traffic -> Links to Your Site -> Who Links the most. Download the Sheet. (This tool is a free service by Google)

You can also use a couple of other tools like:

• Ahrefs.com
• Moz’s Open Site Explorer
• Majestic SEO etc. (You will have to go through Paid Subscriptions of these accounts if you want to see full link profile)
  
  

Now after having all your site’s back-links in a Sheet, you will have to identify back-links to be disavowed. This sounds simple but it is too complicated for webmasters -

I am including some basic rules for identifying toxic back-links:

• Links those are paid
• Links from Blog networks
• Irrelevant back-links
• Back-links from Adult or Gambling Sites
• Back-links from Low Quality Directory/Article Sites
• Back-links where you have bad neighborhood etc.

After making a list of links, don’t go directly with Disavow. Try to remove those back-links manually first – Google wants some efforts from your side. Remaining links which are still live under your link profile should be processed with Webmaster Tools’ Disavow function.

2. Disavow Text File: Include the information of final URL or domain set which you want to submit to Disavow Tool.There are some rules for having proper formatting of this file:

#1)  A text file which is encoded using UTF-8 or 7-bit ASCII
#2)  Single URL or domain per line
#3)  Back-link will go direct in a line; If mentioning a domain – use Domain operator as      below:
domain:backlinkdomain.com
#4)  You can also make comments by starting the line with #

3.      Upload it to Disavow Tool – Go to your Google account – Hit Disavow Tool URL – Select your domain – Go to “Disavow Links” – Select target file and Submit. That’s it; now it’s Google’s turn to process things. This will not go instantly; it will take time to crawl, index and process things

SEO strategists recommend you to do it right way - This is the case where you were involved with-in Google link policy violation and Google wants you to learn a lesson from it and do hard work to remove all manipulative links created earlier. Disavow file, in most of the cases, do not get processed until and unless you physically remove each link and then submit rest of the live links which you couldn't get removed.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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