Articles
Leveraging Data to Grow Your Mortgage Business
by Maria John Senior Mortgage ExecutiveLast week, the National Association of Realtors® released its annual survey of home buyers and sellers (5,800 consumers participated). Here’s how you can leverage the results to grow your business in 2020.
Buyers:
A majority still prefer to use agents-89% used an agent to purchase a home in 2019, and most found their agent through a referral from a family member or friend:
-Be sure to ask for referrals throughout the process
-Include a referral ask in your follow up survey and email drip campaigns
-Remind friends, family, vendors, that you rely on referrals to grow your business
Single female buyers make up 18% of market, and the average First Time Buyer is older (33 yo):
-Make sure your marketing materials aren’t geared primarily towards couples
-Network at young professional groups, online business forums, gyms or yoga studios
-Offer First Time Home Buyer info sessions-I am happy to partner with you!
Debt is still an issue for many when it comes to saving for a down payment:
-I can help explain various down payment options (you don’t need 20%)! Please be sure to refer your clients to me.
Sellers:
Inventory is still an issue, despite the many compelling reasons to sell now, including:
-Houses are selling quickly, on market average is three weeks
-Median equity is $60,000
-Homes are selling for an average of 99% of the list price
I can help your sellers understand the value of their current home, and get them pre-approved for their new home search.
You and your clients can contact me at any time. I am happy to answer questions, explain down payment options, and issue pre-approvals.
Reference: https://www.fairway-newengland.com/blogs/leveraging-data-to-grow-your-business
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About Maria John 
Senior Mortgage Executive
8 connections, 0 recommendations, 43 honor points.Joined APSense since, November 21st, 2019, From Madison, United States.
Created on Feb 13th 2020 01:31. Viewed 338 times.
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