Let’s understand the key elements of your brand’s visual identity.

Have you ever wanted to know how you can build a lasting visual identity of your brand? If not, it’s time to take a look by considering all the key elements that constitute the visual identity of your brand.

What is a brand?

The word "brand" is used quite slackly nowadays. For instance, people might use the word "brand" to discuss about logos, although a logo is just one portion of a brand. It's an indicator that exhibits a deeper emotional tie.

What does brand identity mean?

Brand identity refers to the face of a brand. As mentioned in other sections, a brand is an emotional and even philosophical concept, while brand identity is the graphical component of a brand that portrays that bigger concept.

Brand identity is typically inclusive of logos, typography, colors, packaging, and brand message, and it supports and strengthens the current reputation of a brand. Brand identity invites new customers to a brand while making existing customers feel at home. It is considered both outward- and inward-facing.

With these explanations in mind, what follows is an idea of the key design elements you can discuss with visual identity design agency.

1.      Precise brand purpose

Brand purpose is the foremost reason for the existence of a brand. Brand positioning is actually the naming of who your product is for and why your product is a clear option over the competitors. Defining these will accentuate your strategy as you come out with a logo, decide on a color palette, etc.

2.      Detailed market research

A brand's purpose and placement can be well-versed, at least in part, by market and customer research. To know about the cultural tautness given in the previous section, research is necessary. For beginners to market research, there is an enormous amount of content available on web.

3.      Likable brand persona

And brand personality is a big role to play. It will emerge through in every portion of your brand identity if you set it right. Brand personality makes a great impact on the voice and tone used in your marketing collaterals and other brand communications. If a personality isn't set, customers will get ambiguous messages and have a problem connecting with your brand.

4.      Remarkable logo

Your logo is at the centerstage your brand identity design. It's the part of your brand identity that people will be exposed to the most. It needs to be teamed up with all the other objects of your brand identity, as well as the wider emotional aspect of your brand.

5.      Alluring color palette

One this that is associated to logo design is the color palette. This must also be simple, with just 1 to 3 primary colors (though Google features 4). Understanding a bit about the emotions transmitted by specific colors can help you choose the right ones.

6.      Preferred typography

A leading visual identity design agency would focus on using professional typography. The most famous fonts are identifiable even when taken out of the setting. You'll get a single primary typeface to drive your brand design, and it should work perfectly with your logo and your color palette. It should also be easy just like your logo and color palette.

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Created on Feb 28th 2019 04:41. Viewed 309 times.

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