Know How To Measure Website Performance Using KPIs!

by Mitesh Singhal Singhal Industries Private Limited

KPIs i.e. Key Performance Indicator are the type of calculator or metric to measure the objectives achieved by the company. It is an essential method to know about the company’s success and their goals that are set accordingly. There are two types of KPIs i.e. High-level KPI and Low-level KPI. The high level is used to measure the overall performance of the business organization and the low-level KPI is used to measure the marketing, sales, HR, customer service, etc. which are categorized differently in departments.

In today’s advanced technology days, everyone knows how to improve their ranking on the various search engines that help them to boost the performance. To know how much success they have gained it is important to measure the performance by using the key performance indicators. This helps in knowing about the status of the business which is based online and also helps to know where they are lacking. To make your business a successful one the user can opt for various tools that can measure the performance.

Here is how you can measure website performance using KPIs:

· Assessing profits and ROI

If you are spending more than receiving profits then you are on the problematic path. The ROI i.e. return on investments is the important KPI and needs a focus. By measuring through the KPIs you can learn about your problems that are slowing down the progress for your website and therefore work on it specifically. Analyzing and measuring KPIs is important for business growth especially when you are spending more than receiving the profits. Know about it before it gets too late and make it a balanced growth by using the method which is creating the most problem.

· Know about your traffic sources

It is important to keep knowledge about your traffic from where and how they are reaching your web page. Various website designing company use this method to know the sources by which they can work in different areas so that people can find your website elsewhere too. Google Analytics has the potential to categorize the traffic based on different geographical locations, mediums, methods, etc. that can help you to improve the marketing strategies for the areas where your marketing is missing.

There are various traffic sources from where people search that are given below:

1. Organic
2. Email marketing
3. Social media
4. Referrals
5. Direct
6. Paid traffic
7. SMS

All this can be known using the KPIs which allows focusing on the missing parts of the online marketing areas.

· Track your audience

How often people are visiting your website? Are new customers or old customers? For how long do they stay on your webpage? It can be answered with the google analytics that makes a category for all these based on the IP addresses and geographical locations. Other than google analytics it can also be known by marketing surveys that are conducted online. Tracking the audience is a mandatory part of the business as without the audience the business is useless. To reach new customers one can apply different methods and to retain the current ones the organization should be consistent with its service.

· Check bounce rate

This is the most important part as this is the rate at which the customer stays on your website and leaves accordingly. The longer the customer stays on your webpage the healthier the business will be. It is important to focus on the keywords that customers are likely to search for. If they do not find the matching keyword while you may have that product or service then the customer is likely to bounce or leave your website. So keep them on your website for a long duration as this improves the website ranking with Google.

These are some of the methods used by a web design agency to improve your business using the KPIs.