Keyword Analysis : Foundation of Your SEO Campaign

by John Smith Writer

SEO is similar to building a structure that your website needs to follow that will stand the test of time. A successful SEO campaign requires a solid foundation to endure challenges from competitors and changes in search engine algorithms. And a proper search engine optimization campaign, whether you partner with a white label SEO agency or do it in-house starts by finding the right keywords to drive traffic to your website. Without it, SEO marketers, and webmasters might be blindly creating content without any real business justification.

Note that, keywords should not just drive traffic but should drive the right kind of traffic.

A Well Targeted Keyword Research

Before getting in-depth, let's clearly define what keyword research is.
As we mentioned above, keyword research is the groundwork for a successful SEO campaign. Keyword research is the process of discovering popular words and phrases that people are typing into a search engine in order to find the information they are looking for. For example, if you have got a white label SEO agency, keyword analysis will help you discover keywords such as 'SEO outsourcing services', or 'White Label SEO Reseller Services'.

Keyword research is the first step that all marketers and SEO experts follow when creating new content for a website or a client. However, for long-term success, you need to do an in-depth analysis around all the keywords that are relevant to the products or services of the targeted website.

How do White Label SEO Agencies do Keyword research?

First off, they start with the most general keywords and find long-tail keywords relating to each of them. To find many keyword opportunities, this pattern can be repeated many times. Here are some more steps in analysis that most experts take to find the right keywords:

Think about the topics you want to rank for, the ones that can drive your business. For instance, if you are a white label reseller and want to promote SEO outsourcing services, then focus the keywords on SEO services, not just your general practice.
Separate the targeted topics into a bucket that will reflect the products and services offered.
For each service, list as many relevant keywords as possible.

With this list in hand, the experts start planning an SEO campaign. Here is more to consider:

Keywords relevant to your web pages and content: To assign value to a keyword understand your business, website, and web presence. Only an expert can help you with this. To simply put, a keyword has value if it is relevant to your content, reflects the region where you do business, and most importantly it will help you achieve a business goal.
Using the hidden gems of the SEO world, Long-tail keywords: It is important to know that long-tail keywords are highly valued by Google and other search engines. Using long-tail keywords allows you to target more niche-specific traffic, which is likely to convert.
Take advantage of less competitive keywords: SEO is all about taking advantage of the untapped potential of search engines with the use of less competitive keywords. Most websites prefer to target popular keywords, which creates more competition for the first page.
Creating a keyword strategy: Doing SEO without keyword analysis is like throwing everything at the wall and hoping it to stick. Experts help to remove the guessing game by doing research that will actually drive traffic to your website.

Why is Keywords Analysis in Important for SEO?

With so many different areas of SEO, getting more public attention, it is easy to forget about the importance of keyword research in SEO. Here are a few of the reasons why you need to prioritize keyword analysis when creating content or starting with a new SEO campaign:

Find what people are searching for online: The benefits of keyword analysis include an understanding of what people are searching for online, improving site navigation, and increasing click-through rates. You need to know what people are scooping through, this information is vital because it gives you instant feedback on whether the idea is worth spending time and resources on.
Have a deep understanding of the competitive landscape: Once you have implemented a fresh, redesigned, and appealing website. It is time to begin the quest for improving your company's SEO rankings. Plus, with keyword analysis, you get to know the competitive landscape by getting a clear picture of what you are competing with.
Use both the organic and technical aspects: To use the keyword analysis effectively, it is important to understand both the technical and organic aspects of online marketing. Technical SEO includes using specific tags and attributes by optimizing web pages for search engines, which organic SEO refers to improving a site's ranking based on its own merit rather than paid or other means.
Dig into low competition content opportunities: When targeting keywords with low competition you will increase the odds of your content attracting more visitors and organic traffic through search engines.