Jay Palmer Brisbane Filmmaker Shares Video Plan For Successful Business Videos

by PRC Agency PR

Jay Palmer, a Brisbane-based filmmaker and cinematographer, offers these simple steps to help companies create a successful video marketing strategy. And it's all about preparing in advance, knowing what to look for, and knowing the right questions to ask.

Interested parties can learn more and his contact details at http://www.jaypalmer.com.au

Creating a video marketing strategy can seem daunting at first. But Jay Palmer encourages companies not to give up on video marketing too easily. He says that a video strategy is more important than ever, and by following some simple steps, businesses can take their marketing strategy to the next level.

Jay gives the following simple steps to follow.

1. Know the audience

Before planning a film/video, Jay asks, "Who is your audience?" Knowing the target demographic is essential to creating content that resonates with them. Once a business understands this, it is easy to determine the film/video's purpose.

2. Have a clear idea of the type of video required

Jay says there are several creative ways to tell a company's story, and having a picture of the type of video required aids in the creative process.

"How do you want to tell your story?" is an important question. It's always essential to have a clear idea of this as it will determine the type of video product required.

"Does your business need a short, sharp way of telling a particular story?" If so, a video ad might be the best way to portray this.

"Does your brand/business have a lot of information to tell, and you aren't particularly worried about the duration of the end product?" If so, the video might better suit interviews with interesting cutaways to tell the company's story.

A clear idea of the type of video required will help determine the right style and tone for the content.

3. Have a concept

Jay believes solid concepts are vital to creating compelling and memorable videos. He says, "It's always great to be clear about the message before reaching out to a creative as this aids in brainstorming and sets the project's foundation.”

4. Find the right filmmaker

Once the marketing team has a solid concept and target audience, it's time to start looking for a creative who will help bring the company vision to life. Creatives, in this case, refer to filmmakers, videographers, cinematographers/ DOP or director of photography, and directors.

It's always best to find the right creative for the desired project. Various filmmakers have different strengths, so it's best to do research before hiring.

5. Determine the scope of the project

"Depending on the complexity of your story," Jay says, "it's always best to speak to your chosen filmmaker to figure out the project scope. You and your filmmaker can determine how many deliverables you require to tell your story and what platform will house your video."

That means deciding on the following:

• How many videos are needed for a campaign to be effective?

• How long does the video need to be?

• What kind of filming and editing will be required?

• Which platform will deliver the company video - YouTube? A website? TV? Social Media?

6. Negotiate a contract

Once the company has found the right filmmaker or cinematographer, it's time to negotiate a contract that outlines the project's specifics, as it's always best to be clear on issues like budget, filming schedule, and deliverables.

"A clear contract is always best to work out before filming commences," says Jay. "There is rarely a generic cost when crafting a tailored video. The greater the budget, the more creative tools and crew will be at the filmmaker's disposal, which means a better product will be produced."

7. Finalize details and begin production

A contract would have clarified as much detail as possible by this stage, so unknown variables should be minimal.

Once everybody's happy with the concept and everything has been agreed upon in writing, it's time to execute the brief. Time to start shooting!

8. Plan for post-production

Producing a video from start to finish can take time. To reduce turnaround times, Jay requests clients to deliver succinct feedback within a specific time to avoid confusion.

9. Distribute the video

For Jay, this step is the most exciting part of the whole process. Once everybody's happy with the product, it's time to release it to the world!

Depending on the video style chosen, there are many different ways to distribute content -- from upl