Is A Pay-Per-Click Campaign Worth It?

There are two kinds of SEO, organic and paid. Organic traffic involves the use of blogging, ranking for keywords, etc., but paid SEO involves paid advertisements, also known as PPC.

Pay-per-click might seem like a gamble if you do not know how to utilise it. Further, you could end up losing a lot of money if you don’t take your PPC campaign to the right SEO services in India. Hence, if you are wondering whether pay-per-click is the right SEO strategy for your business, this is the article for you.

What is pay-per-click?

Pay-per-click is a type of advertising in Google where a person can pay a certain amount also known as a bid value for a particular keyword. Hence, every time a person clicks on an advertisement for that particular keyword, a bid amount is charged to them. For example, if 100 people click on the advertisement, the advertiser has to pay 100 times the bid amount.

Companies opt for PPC because it is a means by which the warmed up customer is ready to buy. Moreover, these campaigns are fast and flexible, one can pull money out of them whenever required.

Is PPC Worth the Money?

As any SEO service in India will tell you, PPC is certainly worth the money. Here are three reasons why it is so.

1. The Ads come above the fold

Nowadays if you search for something, the first organic search is likely to show up eight places below the ads and the local listings. Hence, to rank above the fold, which refers to the region where the user does not have to scroll down, one can only depend on advertisements. Moreover, there was a recent study by Wordstream where ad clicks beat organic results in a ratio 2:1. So, it makes perfect sense to opt for Ads so that your website ranks above the fold.

2. Targeted Audience

Google is using Adwords to help advertisers find their ideal customers. Google Adwords certainly helps the digital marketer to understand what the competition is up to and ensure that the targeting is en pointe. To target the right audience, you can use keywords, remarketing, negative keywords, and advertisement scheduling.

3. Set up tracking

One can use advanced tracking in advertisements using Pay-Per-Click. Marketers will need to know what keywords, days of the week, and hours of the day to track. With tracking, you can easily understand how many potential customers are being converted. Moreover, you can maximise your ROI.

Takeaway

So opt for SEO services in India that can help you to run proper PPC campaigns which will result in ROI-driven conversions. The company will help you to create a great PPC campaign by optimising the landing page, keywords and PPC metrics. Hence, utilise the services of such a company and gain targeted customers from them.