IPL 2023: Dhoni Becomes The Brand Ambassador Of Jio Cinema, Shares Special Message For Fans

by CRIC Informer Fantasy Team Prediction

The former Indian captain MS Dhoni has been appointed as the brand ambassador of JioCinema. He will look after the network initiatives on the platform. Ahead of the 16th season of the Indian Premier League (IPL), Dhoni has signed a professional contract with media agency Viacom18. He will promote Sports18 and JioCinema on his social media accounts. It is worth mentioning that Viacom18 had previously secured digital media rights for the upcoming IPL season.

As part of his latest deal, MS Dhoni - the 41-year-old cricketer will be featured in JioCinema's advertising campaign to promote the upcoming edition of the Indian Premier League (IPL). This is in addition to his role as the brand ambassador for JioCinema.

The former Indian captain has expressed his excitement about his latest signing and believes that digital platforms have the potential to provide viewers with the content they desire.

MS Dhoni, “I truly believe that watching sports is best enjoyed when you can catch your favourite action on-the-go or from the comfort of your own home but with interactivity, choice and personalisation, something that only a digital platform can offer."

He further added, "He also added, “JioCinema is taking the proposition to a whole new level by engaging with fans in ways one could never think of. I can’t wait to be part of this paradigm shift and what is the future of sports viewing.”

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