Investing in Mobile Video Advertising

Following the money is all you need to do if you ever find yourself in the position of trying to confirm assumptions regarding a new marketing trend. A recent piece of direct evidence has indicated that money is flowing into mobile video advertising and it is compelling enough to make most businesses consider this option in their marketing strategies. In the field of digital advertising, mobile has become rather dominant in the past two years. It has been predicted that mobile’s share of the digital advertising field will soon surpass the 50% mark. This indicates that as marketing goes digital, it is primarily going mobile. However, mobile is a huge space and could offer lots of options from an advertising perspective.

It has been recommended that mobile video ads should be the top choice because they can offer higher engagement as opposed to any other option. The primary goals of these ads are to create brand awareness and user engagement. Research has shown that mobile video ads have the potential of offering about 800% engagement and 5 times the benefit in contrast with other type of ads. This is one of the major reasons why most businesses are opting for mobile video ads. There has been an increase in spending in terms of video advertising on mobile as it is offer better and greater results.

Apart from that, the popularity of mobile video ads is also obvious from the fact that new tools and apps have been introduced recently, which are designed to aid advertisers in maximizing the impact of their mobile video advertising across devices and screens. There have also been the introduction of tools that advertisers can use for measuring the effectiveness of their mobile video ads, increasing their reach and simplifying the implementation process. This means that it is time to pay attention to mobile video ads as all big players are scrambling to take advantage of this still-new option.

Guy Galboiz, a tech enthusiast and a digital marketing expert, confirmed that Google has recently announced it is making changes to its AdWords platform to transform it into a cross-device advertising ecosystem, which could mean mobile advertising. Moreover, Facebook has also started offering video ads in its social network, which is also an indicator of the powerful potential of this particular type of advertising. Regardless, even if this form of advertising isn't ready to explode as yet, it is quite clear that it is fast becoming one of the hottest and useful areas of digital marketing. 

As mobile adoption continues to rise and constant improvements in streaming technologies are made, it stands to reason that consumption of mobile video advertising will also see an increase. Consumers of mobile videos not just seem willing, but also come off as eager to tap into mobile video ads so there is the factor of greater and easier engagement with the target market. Hopefully, these reasons, along with the statistical and practical evidence that is becoming obvious, are enough to get businesses to take a look at mobile video advertising and use it for their marketing strategies. 

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