Interactions To Gauge The Effectiveness Of Your Content Marketing Campaign
by Shalini Khurana Digital MarketingNowadays,
content marketing is one of the most effective and efficient forms of online
marketing, but unfortunately, it does not achieve the status by default.
Starting a content marketing is like a tree falling in the woods with nobody
around to listen to it.
If
you want to run a successful marketing campaign, it requires a lot of time,
money and effort. And after all the big question here arises is that; How do
you get to know that your campaigns are effective or not? The metrics available
to measure the success of your campaigns are varied and vast. At Codeaxia
Digital Solutions, an SEO company in Delhi, India we
understand the importance of Effectiveness of Content Marketing Campaign, There
are many different aspects of campaign results that can be measured to gauge if
your efforts are bringing the success or not.
1 Comments:-
@1
They are considered as the first-line responses that can tell you about how
interesting your article is, how engaging it is, and what are the people’s
first reactions.
@2
More comments on your article mean more interesting to a greater number of
people.
2 Shares:-
@1
Shares are another social-specific measure of your article’s success.
@2
People share articles when they find it interesting or something unique in it
or something that makes them feel powerful emotion.
3 Email
Engagement:-
@1
Just because a potential customer did not make a purchase immediately during
your campaign, it does not mean that the campaign was ineffective.
@2
There are three stats specific to email engagement that will know how long
lasting impression you are making, they are as follows;
#
Opens:- High open rate means you are using catchy and relevant subject lines.
If your open rates are low then you need to revisit and take action how you are
providing an immediate call to action.
#
Click rates:- This means that how many customers are clicking to take action
after reading your email? You might be getting people to open your emails but
also you are effectively motivating them to take actions.
#
Unsubscribes:- If you are seeing a rise in unsubscribes then it is might
possible that you are sending too many emails, or you are not staying relevant
to your customer’s needs and wants.
4 End results:-
@1
They are a key metric, mainly measured by web traffic and sales traffic.
@2
When reviewing your campaign data, you should be able to measure how much of an
increase in revenue and site traffic can be generated from the campaigns you
are running.
5 Brand
visibility:-
@1
Brand visibility is difficult to measure, but one way is through the number of
people searching for your brand name in Google or other search engines.
@2
If this number is increasing, this means that more and more people are
searching for your brand name which means that people are hearing about your
brand name, and it is becoming more visible on the various search engines.
Thus,
remember that your followers and readers are the ones responsible for making
your efforts a success so do not make a mistake of ignoring them.
Conclusion
Codeaxia Digital Solutions is a digital marketing company in Delhi, India we help you select the right channels for your business like Email Marketing, PPC, SEO, SMM, Content Marketing, Affiliate Marketing, Influencer Marketing, Online Public Relations, Video Advertising, LinkedIn Advertising, Mobile Marketing and Marketing Automation.
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Created on May 29th 2020 09:17. Viewed 445 times.