Instagram Advertising Cost determined using Estimated Action rate
by SFWP EXPERTS Web DesignerAnother factor that influences Instagram advertising cost is the estimated action rate. The estimated action rate is determined by Instagram based on the previous action of users it tells about how many target users are likely to take action on your ad like downloading the app, visiting a website, and more).
By using the estimated action rate Instagram identifies an ad that will perform better aiming for the audience. By creating an ad you are not only advertising your product and services but also helping the platform to offer users a solution. For example, if users are looking to buy shoes running in offer or sales and somehow they come across your ads that are promoting shoes in black Friday sale then they are likely to take action on it.
If Instagram identifies that people can take action on your ad then they will give preference to your ad. By this, you will obtain a lower bid amount and drive more leads and conversions.
Read More: Instagram Advertising: How Much Instagram Advertising Cost
Visit Site: Website Designer San Francisco
Reference Profile Websites: