Incredible Ways to Preserve Brand’s Ranking During Website Redesigning

What to do today?

Are you scared of losing your business ranking on search engine result pages? Is that why you are not executing your plan to revamp your dull and old website?

Don’t worry! While this may seem like horror, there are solutions. 

Sometimes while it makes perfect sense to redesign your website, it can be challenging to do so.

Remember the goal is to give your website a complete makeover as smoothly as possible without losing SEO ranking. So, take a deep breath and keep reading.

No matter how popular your service/product is, an old website design can impact your business as well as your sales. A great and smooth-functioning website leaves a strong impression and if you fail to gain your customer’s trust, you may not see a conversion. Therefore, you need to keep up with the latest design trends- it will help your brand stay ahead in the market.

SEO ranking is sensitive to evolving and whenever you are planning to redesign your website, don’t forget to plan for SEO. If this seems challenging and daunting, you can always connect with the best and most trusted SEO agency in Delhi to seek expert assistance.

During the process of redesigning, there are high risks of your website losing organic sales, traffic, and ranking. To avoid such a situation, try keeping the listed four tips in mind:

Before commencing the process of redesigning, it is advised to conduct an SEO audit. Doing so will help you evaluate the popular ranking keywords, low-quality keywords, and pages with the most traffic. With this insight, you should always stay a step ahead. Look for the best on-page optimization practices and adopt the one that works best for you.

The major reason why people redesign a website is to improve the visual appeal, and we agree. However, it should not be the ONLY focus! It is advised to assess and inspect the website from the perspective of SEO. This means, adhering to the on-page SEO practices, doing so will help you align your website with the demands of search engines and aesthetics. There are a lot of things that you have to take care of including keyword research, content updates, Meta titles, website loading speed, and more.

Yes! When making major changes to your website, avoid changing the domain. Changing this will affect the entire system, which can lead to collapsing your SEO efforts and hard work. Keep the existing URLs with high ranking and traffic, however, pages with low traffic can be updated.

Ah! You may not know but internal linking helps keep the juice flowing. For a website, with low-ranking pages and high-ranking pages, the former receive link juice, boosting the rank. Since they don’t have a ranking, they can take advantage of the flowing link juice from the pages with high-ranking. This can lead the users from one page to another, which can frustrate them. The search engine finds such pages quite difficult to rank among the top. Therefore, assessing internal linking is important.

Redesigning a website can be a daunting task for a business. While it is a unique process, it depends a lot on your business goals, needs, and initial issues with the original website. A large website with tons of content requires a proper and careful revamping process.

If this appears to be quite strong and complicated, hire a trusted agency that offers SEO services in Delhi and more. They have a team of specialists with years of experience in redesigning websites while preserving your SEO ranking.

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