Importance of Psychology in UX : Designing Principles UX Designer Needs to Know

by Prabodhan Patil Head - SEO Operations

As UX designers, we always aim towards delivering a superior experience.

This takes a lot more than just designing skills to put forth an impressive design on board. One of the most crucial factors is PSYCHOLOGY.

Let us have you understand this better!

Humans are wired by psychology which results in them making different decisions. In UX terms, Design Psychology is a mixture of cognitive, social, and neural aspects of humans and their interaction with the interfaces.

The following are some of the psychologies used in effective UX designing:

Providing Value:

More than ever, providing value to the customers has been the goal of every business.

The same applies to a website/app.

So, a decluttered screen and easy understanding of the benefits to the customer are indications of a good UX.

Persuasion Psychology:

This means making design so appealing that the user without second thought proceeds with the instructions.

This can be done by showing just what a user wants to see.

F-Type Eye Tracking:

Visitors don’t read word to word on the screen. Instead, they start from the right corner and then go down reading in an ‘F’ structured manner.

That is why, having your product on the right top is always useful.

Contrast and Colors:

The color theory suggests having 60% of the dominant colors, secondary 30%, and 10% accent.

This helps the visitor to differentiate between important and unimportant information.

Strategically placed CTAs in accent colors is a common and responsive strategy.

Von Restorff Effect:

It is often noticed that people remember unique and creative objects better. Creating ‘out of the box’ objects in your UX is a proven strategy to attract customers.

How well do you recognize the ‘N’ from the Netflix logo?

The demand for UX designers for making such psychologically triggering designs is now a need for business to function.

Thus, it is necessary to understand these psychologies behind a systematic UX and make use of it from a business perspective.