Importance of Product photography in E-Commerce Business
by Studio Kirmack Sales ExecutiveLet
us talk about the product images as the important aspect of E-commerce
business, or is it?
Do
not underestimate the importance of creative product photography for an e-commerce
business, as this is one of the most powerful tools for selling the product.
Humans are visual beings; our brain processes the information based on what we
see. Some studies show that people remember about 80% of what they see and 20%
of what they read. Also, according to various studies, it has been found that
the millennials who are more prone to e-commerce shopping opt for visual search
capabilities in the digital platforms.
The
important thing that connects the audience to e-commerce platforms is the
photos of the product. Magnificent images will help to improve the sales of the
products. Here some of the tips are mentioned for Creative Product Photography for how your product should look
online based on what you sell.
Simplicity & minimalism is
essential
The
most important part is that your product must be in focus. Do not put too many
visual elements in your photo, which will dwarf the actual product. The
background should be solid grey, white, black, or light in color. The
background should be brightened, and shadows are any must be removed. The
editing of the E-commerce
photography Cape Town must be minimal. According to which, around
22% of the products are returned by the customers since the ordered items look
different from those in the photos. Also, the elements that can divert
attention from the product needs to be minimized.
Engage a good photographer service
High-quality
photos of the product send out a message to your customer that you are
passionate and serious about your business, and that assures those more about
security. But great photos don't mean anything if they take a lot of time to
load on the screen; in such cases, the bounce rate on your platform will be too
high. Hence, be careful about the size of the images; if the customer has to
wait for more than 5 seconds to load, you will lose the customer.
If
you are of the idea that hiring a professional photographer is too expensive,
you will be proven wrong in the long run since it will cost you opportunities
to save money. Ensure that the images are neither blur nor pixelated.
Details in the photo are the key
Plan
the photoshoot with your photographer in detail. Explain to him what it is you
are looking for in the final image, plan the background lighting, edit, and
create a final unique template. Once all the details are final, all the product
photos should be photographed in the same way and conditions. When there is
consistency in the photos, the customer can easily browse them to pick the
product they are looking for.
These
suggestions can help you to optimize your future shopping strategies for the
customers. Shopping on e-commerce platforms is a visual experience, which means
that your product images are an important part of the listing.
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Created on Feb 18th 2021 00:38. Viewed 433 times.