Importance of Offsite and Onsite optimization techniques

by Sumit Kanaujia Founder & CEO at R SEO Services

Search Engine Optimization techniques plays a precursory role if you want to increase your presence on the World Wide Web. Before jump starting further, you need to understand two different aspects of seo's onsite optimization methods and offsite methods. Below here you’ll find some of the important tips that every search engine optimization company needs to consider before optimizing a site.

Onsite Optimization:-

Every SEO company recommends you to use proper onsite optimization techniques. Here are some techniques that may assist you.

Meta tags- Meta tags are the tags that are used to describe the keywords used in the site. Meta tags if used properly can increase the presence of website. Remember, it is essential to choose the keywords carefully and it should be highly relevant to the content. Avoid over stuffing of keywords in your site, as you may get penalized for the same. Even Google may slap you by lowering down your SERP rankings.

Right Keywords- The web design company need to ensure that the keywords should be related to what you have added in the website content. The trick is to take help of keyword research tool. Keyword research tool is available in two forms-paid keyword research tool and free keyword research tool. Depending upon your requirements, you can select an appropriate one.

Lastly, adding right kind of keyword to the site establishes the relation with the content of website.

Headings- Using proper headings and sub headings can help you to improve your website. A web design company understands that these headings and subheading increases the readability of your website. It also enables that your visitor is able to find your site easily.

Complement the web page with bullets and numbering. It will also help you in enhancing the visibility.

Links- It is important to ensure that your site is properly linked. The broken links are a strict no for an effective search engine optimization.

Offsite Optimization Techniques

Every optimization company recommends you to follow below mentioned offsite optimization techniques.

Backlinks- A well designed website is of no importance; if the backlinks generated are of low quality. Backlink is a link that links to other websites. It can be a one way link or two way backlink. Two way backlink is when your site is linked to other site. There are various ways to get backlinks.

Article Submission- Every seo company recommends you to get a quality backlink by submitting articles to a high pr article directory. In the present times the most eminent article directory is ezinearticles.com and Squidoo. If you’re able to get links from these directories your website presence would surely feel a sudden splurge. It is a convenient to get a backlink.

Directory Submission- Another great way to obtain quality backlink is to add your site to the relevant directories. Internet is decked with host of article directories both free and paid; you can take leverage of them according to your need.

Guest Blogging- Guest Blogging is another traditional yet powerful way to get quality backlinks. Horizontal guest blogging has become the order of the day.