Human Natures Sales Triggers

by Peter Paterson Professional Marketer & Web Designer

Subject line: Human Natures Sales Triggers.

People are creatures of habit and human nature is what it is.

Let's face it, when it comes to subconscious triggers most people are on automatic pilot. Our entire society is set up to keep people in this hypnotic state, so people generally don't question why they do a certain thing or make a particular purchase, they just may have the vague sense they need it. However, there are some subconscious triggers that appeal to almost everyone's egos: sex, money, and power. These are not so hidden, except that when people make a purchase, they may not even be aware that it is exactly one of these triggers that finally sealed the deal.

That's why advertisers showcase pretty girls with their products for men. They may be selling electric shavers, but the woman is the one touching his face on television and going: "Aaah!" Right? Isn't that so? So, was it the features of that particular razor that sold it or the subconscious trigger that insinuated that the person's sex appeal would shoot up dramatically if they used it? Probably the latter. However, if you ask a person why they bought that razor, they will most likely start to tell about the features because the trigger was so subconscious they don't even realize they were influenced by it.

Then, there are subconscious triggers that aren't so universal but are specific to your demographic and your product. For instance, do you remember the commercials about the elderly person who falls and can't get up? Then, they have the instant communication system around their neck that notifies someone they need help.

Okay, so what is the subconscious trigger here? It's the fear of living alone and having no one around to help. That might be specific to the demographic of the elderly people they were trying to sell. But, no matter how memorable the commercial is, most people buying it would probably not want to admit that fear of being frail or even being elderly, for that matter. They might convince themselves that the reason they bought it was because it was convenient or not that expensive.

So, be aware that the unconscious desires can be universal or specific to your demographic. The key is to provide the solution or associate your product with that unconscious desire so that people will feel more compelled to close the deal.

In a way, you will have to be smarter than the people who are buying your products. You may have a product that doesn't appear to have universal appeal, but you want to use this strategy. It's your job to figure out a way to associate that product with either sex, money, or power or some other unconscious desire that may land you a sale.

Additional Resources:

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Best regards

Pete

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