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by John Smith nONE

The old practice within web design for adapting a website for a mobile device has been to create a different “mobile version” of the site. However, there are a lot of disadvantages to this solution and the technology of “responsive websites” has rendered it obsolete. These days, web designers can create a website that will be able to sense whether it is being viewed on a mobile or a computer screen and adapt itself accordingly.

Responsive Web Design VS Mobile Site

Why is responsive web design so much more effective than having two versions of your website? There are a number of reasons:

It is a much simpler solution, allowing for a single site on one URL, which will be easier to maintain.
Responsive websites are better for Search Engine Optimisation.
A responsive website will load faster, creating a better experience for the viewer.
Responsive websites have better indexing, which will create higher search results.

What to Keep in Mind for Responsive Web Design

There are a number of things that you should consider when you are creating a mobile responsive website. First of all, you will need to prioritise your content and choose the most important information that you want to showcase. When your website is viewed on a mobile device, you want the most important information to “jump out” at the viewer.

Also, be sure to keep in mind that people will be navigating your website on a touch-screen device – so design a navigation system that is easy to use with fingers. Don’t let a difficult navigation system test the patience of your users. Think about the fonts that you use as well, as you will need to choose text that can be easily read on a range of various devices.

The Benefits of Responsive Web Design for SEO

Responsive web design has a number of advantages when it comes to SEO. First of all, having a responsive web design means that you won’t have issues with duplicate content, which can happen when you have two websites – one for mobile and one for computer access. Duplicate content can have a negative effect on your organic ranking.

Responsive web design also helps with link dilution. Since there is only one website to link to, all of your social recommendations will point to the same place and you will not dilute your SEO power.

Let Boss Digital Create a Responsive Website for You

Boss Digital is a website design Hong Kong Company that will help you to design the very best responsive website for the needs of your business. They are a full service digital agency and they offer a team of ADMA certified strategists with years of experience in the online world. The team at Boss Digital are experts in website design , search engine optimisation and online marketing and they have a proven track record when it comes to boosting traffic, building brand awareness and improving search engine rankings. Contact them today to learn more.