How to Write Successful Articles that Make Readers Craving for More

by Long Saidin Web Master

Most of us have some hobby or narrow interest shared by only a small segment of the population. Whether it is Chinese kite flying or crewel embroidery, this hobby offers you a good entry point into marketing an article. There is a publication catering to almost every hobby. Find the right one and you will also find a truly interested audience for your work.

Because not everyone enjoys reading long articles, you should always shoot for articles no longer than 500 words. Many studies have been conducted on this subject, and the popular consensus is that most readers lose interest in basic web articles after 500 words. Don't forget: The Internet is a doorway to instant information, so it's easy to click off of your content and onto a funny video.

Make paragraphs short, so they are easier to read. Because there are seemingly endless sources of opinions and information on the Internet, readers are quick to dismiss articles that do not get to the point quickly. Keep your articles and the paragraphs within them short and punchy to suit a reduced online attention span.

When referencing content, do not duplicate the content. This will penalize your position in search results. If you need to have more than one location for your content, use different links or alter your content slightly. You should always do your best to offer interesting and quality content on your website.

Most articles on the web shouldn't be any longer than 400-600 words. Online readers are not very likely to have the patience to wade through thousands of words on a topic. Keep it short and snappy. You should lead off with your main point, so that readers will at least get the basics.

Always try to stay as relevant as possible in your article syndication campaign by creating a set of email alerts for any breaking news. If you can be among the first to get out in front of a breaking product or trend, your readership will stay tuned in and appreciate your site as a source of legitimate and useful information.

A lot of articles you write are not going to be effective, but that doesn't mean you should delete them or hide from them. As long as you're proud of them and they contain good grammar and good information, leave them hanging around. You might be able to use them one day for something.

Make use of the author's box that comes after your article in the directory. You should take this time to write a good, brief biography about yourself and be sure to include a link back to your site for readers to click on. Use this box as a "call to action" to help you get more traffic to your site from the directories.

A way to better one's article advertising is by remaining on topic and proving informational material for the consumers to read and take in. Articles that are succinct, but still full of information for the consumers, are better as they will not scare people away with their length or bore them to death.

To get the best article marketing effect out of your writing, stick to positive writing whenever possible. Marketing articles are focused on selling, whether your product is a vendor's product or your own content. Readers are more relaxed, enthusiastic and ready to buy when positive language encourages them to be optimistic.

Selecting the right keywords is a huge step in successful article marketing. If you need help choosing the right keywords for your website, consider using the free Keyword Tool offered by Google. By continually analyzing and refining your keyword choices, you can maximize your profits and dramatically improve your success.

It is important that your articles are clear and easy to read. You cannot assume the reading level of your audience. To appeal to all your audience be sure to use a clear and easy to understand vocabulary. Avoid using large words even when explaining a complicated subject or topic.

Understand that when it comes to article syndication, it may not be possible to have your cake and eat it too. Submitting your article to multiple article directories and collections may increase exposure, but it may affect search result relevance by appearing as duplicate content in search engine analysis. According to most search engine algorithms, duplicate content may lead to less favorable search result rankings.

Contact website owners about your articles. Mention that you saw similar articles on their site and that you have some articles they might find useful. Contacting other site owners is a proactive way to get exposure, especially if they are not advertising for guest bloggers; you'll reach their visitors before your competitors.

Keep the language in your articles conversational, unless your audience is an academic one. It's easy for most audiences to read articles that are casual in tone, which means they will be more likely to read the entire article. Be careful not to be too casual; don't use swear words, for example.

Research your articles by finding statistics to back up your information, and make your article stronger by incorporating the information you find. Well-researched articles are more interesting to readers and they also make you look like an expert in your field by taking the time to find all that extra information.

You can try a novel way of article promotion by putting your content together in a digital book to be passed around. Downloads are an excellent way of starting viral marketing, and if your content is good, it will be passed through interested parties without even needing your urging.

Focus on formatting your articles so readers can digest them more easily. Break up big blocks of text into smaller bite-size paragraphs. Use lists or bullet points if possible, and add subtitles in bold to describe each paragraph. Readers want to be able to skim information quickly, and if that is difficult, they will just move on.

Knowing that the level of shared interest is the key, you are now ready to share your expertise with others. You have identified two or three publications that most closely match your hobby. You have immersed yourself in these publications. Now you are ready to write a successful article.

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