How To Write Google Adwords Ads That Get Clicks - Kids Nike Caterpillar

by Lucy Mr lucys

An effective AdWords ad is one that gets lots of clicks that's the only thing you should be concerned about when writing your ads (except, of course, Googles editorial policy) nike free for sale. If youve done your keyword research, youll get impressions; if youve got a page that converts to sales, youll get a return on your investment.

But getting people to your landing page is the ads job, and there are some things you can do to pump up your clickthrough rate (CTR), which will improve your ads' positioning and lower your click costs cheap nike free.First, some ad basics.

Each AdWords ad comprises four lines of text: the first is the headline, which can contain up to 25 characters including spaces; the next two are the ad copy, 35 characters each; and the last is your display URL, also 35 characters nike free run 2. (There is actually a fifth line the destination URL but that won't display with your ad and shouldn't affect your CTRs).

Obviously, the headline is most important, because its usually the first thing a searcher sees nike free sneakers. If you can make your headline jump out from the rest, your ad will be more visible.

Fortunately, Google makes this pretty easy.You may have noticed that, when searching on Google, your search query is bolded when it appears in any of the search results. The same thing goes for sponsored search results: if you include the keywords youre bidding on in your ad text, specifically the headline, your ad will stand out.But what if youve got hundreds or thousands of keywords You cant be expected to write a different ad for each keyword, right Of course not and you dont have to. In AdWords, your keywords can be separated into groups, aptly dubbed "ad groups." Each ad group should contain a set of keywords and phrases that all have a common thread. For example, if youre bidding on the term widgets, you should place each phrase containing that term into one ad group. You then write an ad whose title contains the word widgets for example, Get Your Widgets Here. You can even repeat this for terms within ad groups. For example, in your widgets group, you might have the terms red widgets and green widgets. You can take these out and place each in its own ad group, along with any other similar phrases. Then your ads will be even more focused for example, Get Red Widgets Here. The more keywords that appear in your ad, the more relevant your ad becomes.Chris McNeeney, author of "AdWords Miracle," has some great copywriting tips. Chris used to write classified ads for a living, and his mastery of the art is evident in the techniques he outlines in his book. For example, he talks about a method called "stop them in their tracks." To stop potential customers in their tracks, you've got to come up with ad copy that tells customers to do the opposite of what they're trying to do. In keeping with the widgets theme, you could write an ad whose headline says, "Don't Buy Any Widgets!" Follow that up with some relevant ad text that entices people to buy your widgets rather than someone else's, by including the benefits your widgets offer; e.g., "Check out ours first. Better, cheaper, and guaranteed." This kind of ad will get people's attention right away, and getting their attention is all you need to do.And now, an experiment. Pretend you want to buy something online. Head over to Google and do a search for whatever it is. See the sponsored links Look at the headlines. Which one jumps out at you first Im betting its the one that seemed most relevant to your search because it contained the exact information you searched for. Whats the headline look like I bet at least one of the words is bolded (if not all of them), and Ill bet the rest of the ad lets you know exactly what youll get when you click on it.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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