How to Use SEO to Shape Your Website Content Strategy?

Many online business owners in Long Island are preoccupied with the appearance of their websites. However, how a website looks is only half the battle—and it is not even the more important half. Although it is important to have a decent-looking website, the main purpose of your website should be to perform well.

A high-performing website has a content strategy in place to reach, interact with, and convert potential customers. This entails using good search engine optimization, or “SEO”—the practice of attracting organic traffic from Google and other search engines like Bing. When it comes down to it, even if you have the most stunning website in the world, if Google can’t find it, your potential buyers won’t either.

With the right SEO implementation, you can enjoy a steady stream of quality traffic to your site. Without it, your website might as well not exist.

The importance of good SEO marketing in Long Island cannot be overstated. Fortunately, despite its complexity, you can use SEO as a guide to help design a website content strategy that will optimize your website and bring you more business.

Here’s how you can use SEO to create a killer content strategy for your website:

Keywords and Your Website Content Strategy

Small business owners often wear multiple hats, making it very difficult for them to identify their unique selling proposition.

Many Long Island small business owners struggle to summarize their business in a few key phrases. However, online shoppers are a restless bunch—you must capture their attention within the first three seconds of them landing on your website, or they will bounce off.

Therefore, any successful website content strategy will rely on concise, snappy headlines, especially on the home page. What better way to make your headlines concise and snappy than to sprinkle them with targeted keywords?

Keywords are an integral part of SEO—and this is something that you must get right. An SEO firm on Long Island can help you with this, but if you want to do it yourself, here’s what you need to know:

To conduct effective keyword research, you must first audit your website using Google Analytics. What keywords are driving traffic to your website? Which of your site pages results in most conversions? Next, study your competitors to gain a sense of the competitive keyword battlefield. When you search for your product or service offerings on Google, which brand keeps coming up?

Once you have grasped this information, draw up a list of long-tail keywords. Consider phrases as opposed to single-word searches. Unless you have an enormous budget (and maybe even then), you are unlikely to rank well for something as broad as ‘sneakers.’ However, you may have a shot at ‘Affordable sneakers in Long Island.’ You get the idea.

Getting a decent keyword list should be your priority when building a website since it will shape the rest of your website content strategy. Then, when writing headlines—especially for the home page—you can incorporate your keywords to help make your content more targeted.

The Last Word

You should consider SEO to be more than just another task to get done with. When implemented correctly, it could be one of the most powerful tools in your marketing arsenal.

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Created on Sep 13th 2021 07:51. Viewed 222 times.

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