How to Sell Custom Printed Hoodies Online

by Artik Toronto Custom Promotional Products

 

All across Canada, entrepreneurs are running successful apparel companies online, selling embroidered hoodies and custom printed hoodies for a profit. Is there some magic to running a successful business? Ask any entrepreneur and they’ll tell you no, it’s just consistently working on your business and keeping an eye on your market. Below we’ve collected five essential tips to selling custom hoodies online.

 

Custom Hoodie Tip 1: Blood, Sweat and Tears

 

When you’re getting started, you need to know one thing: this is a job. As much as entrepreneurs can take days off and guide their own hours, a custom hoodie shop is hard work to run and maintain. Treat your side biz as your main job and you’ll get it off the ground, hopefully turning it into your fulltime job.

 

Custom Hoodie Tip 2: Creating Designs

 

Designs are everything!  With so much competition out there, an awesome embroidered hoodie design or screen print concept is essential to set your business apart. Fill a notebook with sketches and ideas, show them to friends and find your best designs. Post your best ideas on websites like 99designs or Designcrowd and hire graphic designers to make alternate versions. When you’re ready to order custom printed hoodies, you’ll know that you’ve got a good starting place.

 

Custom Hoodie Tip 3: Test Your Designs

 

Have you heard of the 4 Hour Workweek? The author Tim Ferriss didn’t just name that book on a whim, he ran multiple Google ads with different book titles and chose the name that got the most clicks. You can run a similar test! Photoshop different versions of your custom hoodies and run ads on Facebook, Google or any platform to find what your customers want to buy.

 

If you already know that customers want to purchase your not-yet-existing custom hoodie, you aren’t taking as much of a risk when you order your product.

 

Custom Hoodie Tip 4: Setup Your Store

 

Don’t fret too long over your logo or the website design, just choose a platform like Squarespace, Wix, Wordpress or Shopify and get your store online. Don’t always go for the cheapest option, sometimes running an inexpensive Wordpress store can take way more time and effort than setting up a store with a simple (but pricey) platform. Once the store is up and the payment platform is running, you’re ready to advertise!

 

Custom Hoodie Tip 5: Promote Yourself!

 

Your online store is stocked with your custom printed hoodies and you’re ready to get customers, but how? There are a ton of methods; some will work better for you than others.

 

a)     Physical advertising: You can promote your custom hoodie store with printed ads posted on street corners and in grocery stores. You may be surprised at how effective and low-cost print ads can be!

b)     Paid advertising: Using search engine ads can be effective, but most people aren’t searching Google to shop a random online store, you may find more customers through paid social media advertisements. On Facebook, you can find your target audience based on their likes and demographic. Start with a small budget and find the ads that work best!

c)      Social Media: You don’t have to pay to get your name out there, start an Instagram account and take awesome pictures of your custom hoodies. Setup a post scheduler and you’ll be set to post dozens of pictures ahead of time.

d)     “Promoted” Social Media: This is a lesser known method to promote your custom hoodie store. Reach out to influential social media accounts and offer to pay them to post your product photos and links. Have them link to your account page instead of your store so the connection is more authentic! You’ll find a lot of followers and potential customers for less money than a traditional advert.

 

Final Thoughts on Custom Hoodies

 

No matter what kind of product your selling, a bit of clever promotion and a clean, professional brand goes a long way. Be sure to do your research, account for custom hoodie shipping costs and taxes and keep track of your books! With a bit of elbow grease, some creative designs and a consistent schedule, your custom embroidered or screen printed hoodie shop will be making money and finding customers.

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Created on Nov 26th 2017 21:54. Viewed 813 times.

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