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How To Select And Use Long Tail Keywords: Find Out Here
by Jhon Rude Professional SEO It’s easy to start a business online; you just need to publish a website and you’re ready to sell. However, contrary to this popular belief, establishing a successful business online is not that easy. While it’s true that you need a website and you can access buyers in all parts of the world, it’s also a fact that you will have a hard time making your presence felt.In other words, setting up an attractive ecommerce website is not enough; it’s more important to have an “optimized” website in place, as this will be visible in search engines, helping people to come and shop from you.
Now, what you should know is that there is a specific method of making your site more visible in popular search engines like Bing, Yahoo and of course Google. There are different techniques actually and the combination of these techniques is given the name of “search engine optimization”, which is all about optimizing your site in a way that search engine robots would have no issues in finding your site and different pages on your site.
As far as the optimization of your website is concerned, the most important thing is to find right keywords. You have to optimize your site for these keywords, and if you falter here, all your efforts will go down the drain. Keywords are the phrases that people use while searching for something through search engines.
But when these keywords become more descriptive, that’s when you call them “long tail keywords.” When people perform a search for a specific product or service, they tend to use a larger combination of words to make it more relevant. For instance, when they want to find a dentist, they may not just write “dentist” in search engines but they will go for a more descriptive keyword including their needs and location like “dentist for crowns in NY”.
It’s difficult to find these long tail keywords and then optimize your site for these phrases, but it also offers a number of benefits such as:
• Quicker search results
• Better chances of conversion
• Easier crawling for search bots
In order to find the best and most relevant long tail keywords for your website, be ready to conduct thorough research. Don’t forget to analyze your competition’s sites to find relevant keywords. You may also want to check Google and other search engines to see which of the long tail keywords are occupying higher positions. Once you find those keywords, use these tips mentioned here.
• Make sure you link all the internal pages effectively. It’s not a good idea to have static URLs for all product pages on your ecommerce website. Try to add the model number and the brand number of your product in the URL; this not only helps optimize your site but also optimizes it for long tail keywords.
• Try to add more products on a single page. Use the best keyword combinations in descriptions. When there are “related” products on a single page, the chances are that you will get the most appropriate long tail keyword that your audience is supposed to use.
So, keep all this information mentioned here and make sure you optimize your site using the best long tail keyword, and if it seems intimidating, let a professional SEO company help you through the process.
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About Jhon Rude 
Professional SEO
9 connections, 0 recommendations, 26 honor points.Joined APSense since, April 23rd, 2012, From London, United Kingdom.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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