How to Repurpose Your Existing Video Content for Pinterest

by Siya Tech Digital Marketer

How to Repurpose Your Existing Video Content for Pinterest

Creating video content can be time-consuming and expensive, so it's essential to maximize your return on investment by repurposing your existing videos for different platforms. Pinterest is a visual search engine, making it an ideal platform for repurposing video content. In this blog post, we'll discuss how to repurpose your existing video content for Pinterest effectively.

Identify the best video content to repurpose

The first step in repurposing video content for Pinterest is to identify the best videos to use. Look for videos that are visually appealing, engaging, and relevant to your target audience. Videos that are short, informative, and easy to follow tend to perform well on Pinterest. Also, consider videos that have a high engagement rate on other platforms, such as YouTube or Instagram.

Edit your video for Pinterest

Once you've identified the best videos to use, the next step is to edit them for Pinterest. Since Pinterest is a visual platform, it's essential to focus on the visuals and optimize them for the platform. Here are some tips to help you edit your video for Pinterest:

Use subtitles: Many Pinterest users watch videos with the sound off, so including subtitles can help increase engagement and ensure your message is received.

Create eye-catching thumbnails: Thumbnails are the first thing users see when browsing Pinterest, so create eye-catching thumbnails that will entice users to click on your video.

Optimize your video's dimensions: Pinterest recommends using vertical video with a 2:3 aspect ratio, so make sure to optimize your video's dimensions accordingly. Also check descargar videos de pinterest sin marca de agua

Keep it short: The attention span of Pinterest users is short, so keep your video short and sweet.

Add a description and keywords

Once you've edited your video for Pinterest, it's essential to add a description and keywords to help users discover your content. Your description should be concise and engaging, highlighting the key points of your video. Make sure to include relevant keywords that will help your video appear in search results.

Pin your video to relevant boards

The final step is to pin your video to relevant boards on your Pinterest account. Make sure to choose boards that are relevant to your video's topic, and don't be afraid to create new boards if necessary. When pinning your video, make sure to include a clear and compelling title that accurately reflects the content of your video.

In conclusion, repurposing your existing video content for Pinterest can be an effective way to maximize your return on investment and reach a wider audience. By identifying the best videos to use, editing them for Pinterest, adding a description and keywords, and pinning them to relevant boards, you can increase engagement and drive traffic to your website. With these tips, you can repurpose your existing video content for Pinterest with ease and reap the benefits of this visual platform.

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Created on Feb 24th 2023 10:45. Viewed 92 times.

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