How to Promote your Business Online through Pinterest

by Asif Anwar SEO Content Writing Services

Businesses cannot survive in the absence of a perfect marketing plan. Social media marketing is one such a marketing platform, which is popular each and every corner of the globe. If a business owner still thinks that Facebook, LinkedIn and Twitter are the only social media channels to generate traffic and improve ranking, he/she needs to think again. These channels work greatly, but the time has come to think of Pinterest.

Launched in March 2010, the ultra-hot social media site has over 70 million users; 500,000 of those are business accounts. Some brands have already started using it to drive traffic and improve sales, while some are still unable to get the power of Pinterest and its visual storytelling benefits.

Pinterest allows users to get their products and services in front of millions of eyes. You can link out to your website, which not only help you land your customers but also improve ranking of your website.

To get you started, we have identified five effective ways that will help you improve traffic, boost SEO and increase sales.

#1. Write detailed descriptions

To get your pins noticed and pinned, you need to make sure they are seen by your target audience. To improve the visibility, you should choose a right category for your pins. Once you create the right category, you should write good and detailed description. The description should have your long tail keywords and helpful details. Abstain from using hard core sales language, hashtags and promotional content.

#2. Use different images and texts

You can use different images of your products in a pin. People can create a collage of multiple images in a single pin. Such a pin drives more traffic as they speak to different tastes at once. Use maximum four images in a pin and adding text on images also works well to improve conversions.

#3. Use links

You can interlink your pins from your website. When a user clicks on your pin, it will take him to your website, which increases your traffic, ranking, branding and conversions. You can explore the avenue with the full force of your creativity to maximize Pinterest’s potential.

#4. Start interactions

You should start interacting with others so that they like and re-pin your posts. This way their audiences will also be able to access your website. Try to improve your followers and coax them to like and re-pin your posts by providing unique images and detailed descriptions.

#5. Make it easy for people to find you

You must update your “Search Privacy” to let your boards and profile to appear in search engine results. Ensure that you fill in the description sections of your boards and pins in order to let users searching products and services similar to you can find you too.

Final Thoughts

Pinterest has become a popular social media channel in all over the world, use it appropriately and help your potential customers land in your website. Once you get success in it, actionable content will help you to generate queries. Apart from pinterest marketing, small and medium brands also consider Youtube marketing services. So, webmasters need to think exploring different social media channels actively and get their benefits.