How to Optimize Your Pinterest Videos for Maximum Reach

by Siya Tech Digital Marketer

Pinterest is a visual platform, so it’s no surprise that videos perform well on the platform. In fact, Pinterest reports that videos have a 3x better viewability and a 2x better video completion rate than the average social media platform.

If you want to get more views and engagement for your Pinterest videos, there are a few things you can do to optimize them. Check here for Download Video Pinterest

Here are 10 tips to help you optimize your Pinterest videos for maximum reach:

  1. Use a vertical aspect ratio. Pinterest videos are typically viewed on mobile devices, so it’s important to use a vertical aspect ratio (9:16) for your videos. This will ensure that your videos are displayed in full screen on mobile devices.
  2. Create high-quality videos. Your videos should be high quality and visually appealing. This means using good lighting, sound, and editing.
  3. Keep your videos short and sweet. Most people have short attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are 30 seconds or less.
  4. Use a catchy title and description. Your title and description should be clear, concise, and attention-grabbing. They should also include relevant keywords so that people can find your videos when they’re searching on Pinterest.
  5. Add relevant tags. When you add tags to your videos, you’re making them more discoverable on Pinterest. Be sure to use relevant tags that people are likely to search for.
  6. Promote your videos. Once you’ve created your videos, be sure to promote them on other social media platforms and your website. You can also run paid ads on Pinterest to get your videos in front of more people.
  7. Use Pinterest analytics. Pinterest analytics can help you track how your videos are performing. This data can help you identify which videos are resonating with your audience and make adjustments to your strategy accordingly.
  8. Experiment with different types of videos. There are many different types of videos that you can create for Pinterest. Experiment with different formats to see what works best for your audience.
  9. Collaborate with other creators. Collabing with other creators is a great way to reach a wider audience. When you collaborate, you’re essentially cross-promoting each other’s content.
  10. Stay up-to-date on trends. Pinterest is constantly evolving, so it’s important to stay up-to-date on the latest trends. This will help you create videos that are relevant to your audience and that are more likely to be seen.

By following these tips, you can optimize your Pinterest videos for maximum reach. So what are you waiting for? Start creating and sharing your videos today!

Here are some additional tips that can help you optimize your Pinterest videos:

  • Use a strong call to action in your videos. Tell viewers what you want them to do after watching your video, such as visiting your website, signing up for your email list, or following you on social media.
  • Make sure your videos are relevant to your target audience. What are they interested in? What are their pain points? Create videos that address their needs and interests.
  • Be consistent with your video publishing schedule. Publish new videos on a regular basis to keep your audience engaged.
  • Use Pinterest’s Promoted Pins feature to get more exposure for your videos. Promoted Pins can help you reach a wider audience and get more clicks and views.

By following these tips, you can create and optimize Pinterest videos that will help you reach your business goals.


Pinterest is a powerful platform for businesses of all sizes. By optimizing your Pinterest videos, you can reach a wider audience and drive more traffic to your website or landing pages. So what are you waiting for? Start creating and sharing your videos today!

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About Siya Tech Advanced   Digital Marketer

6 connections, 0 recommendations, 109 honor points.
Joined APSense since, June 5th, 2020, From Gurgaon, India.

Created on Jul 19th 2023 10:59. Viewed 120 times.


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