How To Make The Most Of Social Media Marketing?

It looks like people are either totally obsessed to social media or just hate it and avoid it at any cost. In spite of what your personal liking is, the truth remains that a larger part of people follow the 1st category. Business should have a strong social media presence to reach their present & potential customers who’re regularly looking at their Smartphone screens.

In a latest survey of 400 social media marketers from all over the globe, 52% stated they believe social-media optimistically sways their revenues & sales, a number that’ll persist to increase.

Being a small business, your time & resources may be inadequate, but you’ll still wish to vie with the bigger firms in your industry, and you cannot accomplish that without the help of social media. If you are still wondering how to make the most of your social media marketing in Malaysia, please keep reading:

Emphasize on the most recognized platforms:
As per the above survey, Facebook (89%), LinkedIn (83%), YouTube (81%) and Twitter (80%) are the most useful social media platforms for businesses worldwide.

If you do not have the time & resources to cope with multiple channels, emphasize on the ones that’ll reach the biggest prospective audience. Why emphasize on a social media platform like Google+, which merely 37% of businesses find useful, when you can spend both time & effort on emphasizing on the more recognized platforms?

B2B vs. B2C:
Roughly 58% of B2C companies & 46% of B2B companies value social media advertising. Report says 73% of B2C companies value Instagram, whereas just 40% of B2B companies do; one the other side, 93% of B2B companies and 74% of B2C firms value LinkedIn.

Nonetheless, it’s essential to employ social-media channels that best fit your audience. If you provide services business pros, update your LinkedIn account regularly, but if your business is more customer-facing & visual, emphasize on Facebook or Instagram.

Hire a professional:
The major challenge businesses encounter with social-media isn’t having adequate human-financial resources, absence of a formal strategy, and issues in building followers & influencers.

To conquer these difficulties, several small businesses employ outside resources, like social media management software or social media marketing firm.

Expert recommends hiring an agency that understand the value of social media and have maxed out their abilities or resources to generate good results. There’re numerous SMO services in Malaysia that promise to improve your social presence, however, you should only go with a service that has a reputation in the respective industry.

Conclusion:
Social media is not a trend or a craze; it is part of our everyday routine, and it is where your customers are looking to share point of views, find info and institute a stronger bonding with your brand. Using social media helps you build brand awareness, increase your customer base, and connect with current customers. The point is social media success doesn’t rely on how many followers a business has. Rather, it relies on customer engagement.

This article is written by iTech47 – a leading digital marketing firm offering specialized social media marketing in Malaysia.

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Created on Jun 8th 2018 04:40. Viewed 963 times.

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