How to Increase Business Revenue through Digital Marketing

by Buana Sari Digital Marketer

The online space is fast becoming the primary place where brands are conducting their businesses. In fact, it is becoming much simpler, safer, cost-effective and profitable for brands to establish their functioning online. A solid digital marketing strategy is what brands are developing to get high revenues. Properly designed and managed digital ad campaigns are a fast and efficient way to generate more leads and sales.

In a digital world full of clutter and distraction, getting high margin revenues is an incredibly daunting task for global businesses. Multitude of digital marketing tools make it both difficult and easy for marketers to earn adequate ROI. The majority of traditional digital strategies and tools have one thing in common: they take time to deliver value to customers and do not generate quick conversions. Good news is that new tools like moLotus are emerging in the powerful field of digital marketing. These are supporting business growth and exponentially increasing revenue when appropriately used.

Here is how businesses should increase revenue through digital marketing:

1. Advertise On the Appropriate Digital Advertising Platform

For superior revenue generation the choice of digital advertising platform is of supreme importance. As consumers continue to shift more towards mobile viewing, mobile advertising platforms like moLotus, InMobim, Facebook, AdColony, GoogleAds, etc. have experienced phenomenal growth in terms of revenue generation. They have considerably served brands seeking more revenues.

However, all digital advertising platforms are not alike. Brands having a great Facebook business page may receive lots of engagement on posts. Facebook Ads may bring in instant impressions but the same may not add to instant revenues. On the other hand, an innovative next-generation mobile video customer interaction platform like moLotus brings in instant revenues. It is fast replacing other platforms in the sphere of revenue generation. Brands are earning high revenues in just 3 months using moLotus capabilities. The only real mobile advertising platform renders on all kinds of handsets without spamming and does not require any app download or internet connection. The tool is fast scaling revenue for global advertisers via easy campaign management, response management, transformation and automation API.

2. Personalize the Campaigns

As personalization technologies progress, brands are in a better position to build personal connections with customers adding to their revenue share. By personalizing campaigns businesses can entice more customers and increase sales revenues. Brands should look for a digital marketing tool that offers hyper-personalization. Hyper-personalization is only attainable via moLotus advertising. The digital technology attracts new customers via hyper-personalized campaigns with options like name, greeting, reward, etc. The moLotus ads are capable of engaging a massive customer base in a better way to acquire more customers. Personalization is based on rich customer data. In 2022, this technology could help drive richer, hyper-personalized customer journeys by presenting customers with hyper-personalized recommendations according to their preferences.

3. Reach the Right Audience

Digital marketing emphasizes customization. It is proven that customized marketing can be the best way to reach out to the right set of consumers. It is extremely effective just about every time it is used, even in the case of a small group of consumers, resulting in more earnings for brands. Figures reveal that high performing businesses are using data-targeting and segmentation 51% more than underperforming businesses. (Source : Salesforce)

Using tools like Google Ads, moLotus, Facebook, AdColony brands can target by using their customer data on the basis of demographics, online behaviors, interests, attitudes and perceptions. Interestingly, the moLotus offers customized campaigns - targeting languages, demography, etc. with tremendous revenue potential. It leverages massive customer data at micro-levels and delivers a brand’s message with customer name or unique customer id.

4. Achieve Campaign Scalability

When brands have a good digital marketing strategy in hand, they are able to attain a more substantial and more diversified customer base. The competitive business landscape has posed fresh challenges for the brands striving to reach the maximum number of customers via digital ads. Fortunately, some innovative digital platforms like moLotus have come to the rescue of brand marketers offering globally scalable campaigns.

For advertisers it is easy to reach an unlimited number of customers via platforms like moLotus, InMobi, etc. In fact, moLotus performs better in reaching millions of customers daily at a go on their phones irrespective of phone model or type. The story is the same - be it a smartphone, a feature phone or an i-phone. Reaching a massive customer base instantly adds to business revenues.

5. Put Campaign Tracking in Place

Digital marketing tools allow for more metrics and insights for campaign tracking. Brand and advertisers can scale and tweak their campaigns with precise knowledge of what works or doesn't on their campaigns to get better revenues. Metrics include impressions, display time, views, full-screen video completions, and more.

For instance, with moLotus ads, advertisers can see how many people received the ad, how many watched a video; how many responses received; how many auto responses sent and a lot more. It offers real time tracking features using which advertisers can manage, analyze, respond and optimize advertising campaigns. Also, moLotus online dashboard has advanced revenue management capability. Tools like Google Tag Manager and Facebook Creator Studio also offer advanced tracking capabilities.

6. Use Right Conversion Points

Digital marketing makes conversion rate optimization much easier for businesses. They are experimenting with several digital tools for achieving success in conversion rate optimization. The tools assist in setting the right conversion points or points of interaction with potential customers. moLotus is one such tool which offers an effective way for advertisers to increase conversion digitally by creating enticing conversion points. It provides multiple customer interaction options. Customers can easily and conveniently interact with brands via SMS, Web click, USSD, Call back and more leading to instant conversions and quick revenues.

7. Embrace Rich Media

Rich media ad formats are indispensable for adequate revenue generation. Many digital marketing tools and technologies offer rich media advertising formats. They are more responsive which implies more customer engagement and conversions.

Platforms like Facebook, Instagram, etc. provide basic media formats like images, audio, videos, GIFs etc. adding to some engagement and revenues. A superior tool like moLotus utilizes an amalgamation of innovative digital media formats, including audio, video, slides, images and much more. For advertisers, it comes as a creative opportunity, making campaigns more impactful and revenue rich. Big or small, brands are loving moLotus rich media ads because of their effectiveness, better engagement rates and revenue potential. Formats like Greetings, HQ Videos up to 40 sec, Slideshow, Brochure, etc. are good for customer communication, allowing brands to demonstrate their products or services to customers in the form of stories.

8. Strategize for Search

Brands need to have websites that are up-to-date and search engine optimized. This is a necessity to keep up their rankings vis-a-vis their competitors. They can improve their search-ability, rankings, and overall awareness of products or services via SEO tools like SEMRush, Ahrefs, etc. With increased searchability and awareness, more customers will recognize businesses with higher credibility, build trust and ultimately contribute towards revenue generation. SEO is the organic way of generating revenues.

9. Make Lead Generation more Performance Driven

Digital marketing is seen as an excellent way of generating leads. Digital lead generation campaigns entice customers to share their contact details like name, address, etc. with brands. For instance, the moLotus ad campaigns use lead magnets in the form of multimedia formats like videos with a tight and eye-catchy message offering value to potential customers. The customers instantly respond to the innovative and non-spammy campaigns, attracting more leads. moLotus enhances lead generation enabling advertisers to incorporate multiple customer response options in campaigns, adding more context. Surveys reveal that moLotus lead generation campaigns build trust among the consumers and generate more leads than any other digital marketing tools like Email, WhatsApp and Facebook Messenger.

Studies also show that moLotus lead campaigns increase customer acquisition and product sales manifolds. These campaigns are an excellent way of increasing product recalls too. More customers tend to purchase a product after seeing the ads.

10. Utilize the Power of Big Data Analytics

The importance of data analytics in digital marketing originates from its ability to highlight the critical marketing info that marketers would otherwise miss. The increasing volume of customer data requires businesses to digitize and harness it, adding business revenues. They are implementing Big Data Analytics to get deep customer insights. Research shows that there is a growing demand for analytics tools like Google Analytics, moLotus, Yandex Metrica, etc. in the field of digital marketing. Tools like moLotus offer advanced analytics that enable businesses to get the right business insights, which will facilitate planning & thereby boosting revenue largely.

To unleash business insights and achieve revenue goals, more and more businesses are using moLotus data analytics. With access to real-time moLotus analytics, businesses are able to improve performance, optimize campaigns effectively, and earn greater ROI.

Conclusion

If your business is still pondering over a fundamental question of how to increase business revenue through digital marketing, you would be elated to know that most global brands have already implemented tools like moLotus for earning more. Digital marketing is enhancing efficiency and customer engagement; assisting brands to stand out from the cut-throat competition with instant revenue. Turn your payoff into a windfall digitally!