How to Improve Your Search Engine Ranking: Penguin 2.0

The main focus of  Penguin 2.0 update Google is to penalize websites that spam on the web and to reward those who apply genuine SEO strategies for online recognition. Building the authority of your website with original content, informative, for example, can help you get the attention of Google in the right way and increase the ranking of your search engine.

Penguin 2.0 is mainly targeted spam and hacking link. However, the application of techniques of search engine optimization can effectively help improve the ranking of the search page and avoid the catastrophic effects of the update algorithm. Most of them are part. Here are the best among them.

 Avoid over-optimization and focus on original content

With the original Web content, can protect against an attack by Penguin 2.0. In fact, having the best and informative content that appeals to your readers that your site would get rewarded with a higher search ranking. The need is to update your content in regular to maintain its  relevance and

authenticity. Unlike other versions Penguin, 2.0 consider the whole website instead of looking only at the main page. So focus on improving the content of each page of your site.

Also, make sure your content has a natural flow. Be careful to include relevant keywords, but keep away from stuffing the keyword  and over-optimization.  The quality of content is

the best way to ensure- web pages, articles, blogs and press releases - is to opt for professional SEO content writing services.

Check and remove bad neighborhoods harmful links

Penguin 2.0 To avoid penalties, make sure that your backlinks and primary site links do not come from bad neighborhoods - sites that use unethical techniques to boost PageRank or have poor link quality. Carry out Associate in Nursing audit on your link profile information trailing tools like Majestic SEO, Open website person, Backlink Watch or analyze backlinks. This will provide backlink reports, Daily monitoring, analysis of incoming links and much more to check the quality of back links and identify the bad.

Once you find the bad connections, remove them from your website.This method involves causing removal requests to webmasters and even contact with the supply of the links, if necessary. Removal and / or denial of bad inbound links is best done with the help of a professional SEO company.

 Paid links and link schemes are dangerous.

With Penguin 2.0, Google had tightened the noose on infomercials that violate their standards of quality. If a website that pays for the coverage, announcements or anything similar, this will only work to reduce visible PageRank of the site in the Google toolbar and lower your ranking in Google's search results. You may even have to face the risk of being de-index Google. So better to be away from link systems paid links and  to avoid being beaten by this update Penguin.

Link building is a powerful tool for search engine optimization. However, only high quality inbound links can help you achieve a higher ranking in the current environment.

Natural backlinking is encouraged by Penguin 2.0. The success of your link building campaign can be achieved according to three factors: the value of link, link speed and link relevance.

Link value refers to the quality of the sites from where you acquire links. Avoid sites that use unethical SEO tactics. Link speed is the speed that is acquired links. According link speed or links that accumulate slowly over time are acceptable. Relevant content is the motto of the new update of Penguin. Therefore, having links that have no relation to your business cause Penguin 2.0 to deploy your ranking.

It has been established that exact match anchor text and web spam are linked. So the new algorithm update aimed at sites with excessive links with exact match keywords in anchor texts. SEO professionals can advise on how to include links and anchor text that can survive Penguin 2.0.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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