How to Improve Your Company’s Online Video Traffic

• 54% of consumers crave more video content from a business they support
• The average internet user spends almost 7 hours per week watching online videos
• 55% of people watch online videos every day

Online video content has become extremely important in recent years as people are spending more time online. Social media is one of the biggest reasons for this, alongside the ability to find practically anything you have your mind on very quickly. For the businesses who jump into this method of bringing more awareness to their brand, the rewards can be incredible, but it’s not as easy as it sounds.

In order for your content to be shared, it needs to be worth sharing, and there are many necessary steps you’ll need to take to achieve this. It can be tough to do it all on your own, so if you want to get the most out of your video content, it’s important to enlist the help of a West Palm Beach SEO company. To get you started though, let’s go over some of the things you need to be aware of.

Discover Any Problem Areas

If you’re already posting video content, is it performing well? No? Why do you think that is? Getting viewers can be tough when you’re just starting out, but you should start seeing a steady incline if you’re doing everything correctly. An SEO company in West Palm Beach can help you take a look at the analytics to see if you have any problem areas. 

Time of Day

With so many people being online all the time, why would the time of day be such a big deal? While online traffic is always heavy, there are times when it’s heavier or lighter, especially if your business is localized.

Depending on what platform you’re using, there may be an easy way to determine when your videos get the most views. YouTube has a handy feature that will show you your video’s performance based on the time of day. Finding this information can be tricky depending on the platform, so getting help from an SEO company in West Palm Beach can save you a lot of headaches.

Demographic

Let’s say you’re selling a product aimed toward women in their sixties. You check the performance of your videos and notice that most of your views come from men in their twenties. That’s far away from your target demographic, meaning you probably need to drastically change your video content.

View Duration

What’s the point of having a long video if no one’s watching the whole thing? If people start clicking away from your video before it’s even halfway done, that most likely means one of two things – the video is too long or too boring. It could even point toward both!

Make Amazing Content

Yep. Pretty obvious, right? The best content will tend to get more views than the content that’s not so great. There’s quite a difference between “good” and “amazing” though. Good content won’t turn many heads. It’s the amazing content that gains a lot of traction online.

Content People Care About

Cater directly to your audience. When you’re using videos for marketing, getting the most views doesn’t mean much if they’re from people who would never use your service or buy your product. This step will usually require a bit of research so you can understand exactly how your target audience can be persuaded.

Make it Engaging

Keep your audience on the edge of their seat when they’re watching your video. This can be done through posing questions they can answer in the comments section or giving them a call to action.

Is it SEO Friendly?

Search engine optimization (SEO) doesn’t just work for websites and blogs. These tactics work for video too! That’s why choosing to work with an SEO company in West Palm Beach can often do so much for your business.

Metadata

Once your video is finished and you’re ready to upload it, the job isn’t over yet. This is when the metadata and the handy keywords come into play. This includes information such as:

• Title
• Description
• Tags
• Hashtags

Making your title and description interesting and relevant is one thing, but many people forget about the “behind the scenes” information that an SEO company in West Palm Beach will specialize in. YouTube, for example, allows the use of tags and hashtags. These may sound similar, but both factor differently into their special algorithm.