How To Grow Your Hemp Brand With Marketing Services?

Marketing cannabis or hemp brands creatively or effectively in a highly regulated industry is full of challenges.

Cannabis is one smoking industry. Hemp, CBD, medical marijuana as well as recreational marijuana are making headlines in new sectors including finance, politics, wellness, fashion and more.

While the hemp industry is one of the hottest industries, cannabis may be a buzzkill. It is especially true if you are trying to use social ads such as Twitter or Facebook and Google Ads.

If you wish to make it big in the hemp or CBD industry, you need to resort to a hemp marketing services company. Before proceeding further, let us check out the hemp industry.

Overview Of The Hemp Industry

The hemp industry is one that has experienced its share of ups and downs. Traders and merchants in some parts of the world have been buying, using and selling hemp for centuries.

Let us step into the digital age.

It is 2021 and we are no strangers to the disrupting industries that have catapulted into the world of instant connection and satisfaction through clicks and tweets.

Finding Organic Reach For Hemp

Just because there are limits doesn’t mean the grass isn’t greener on the other side for hemp. While hemp related brands may have hard time passing through the gates of paid ads, they can still find success trying different marketing strategies using the mix of:

·         Old school public relation

·         Organic social media

·         SEO efforts to get better exposure

Hemp Getting Publicity

Media relations and PR are critical strategies for cannabis related brands. For instance, Forbes magazine has an entire cannabis team of reporters covering different aspects of this industry.

Hemp marketing services company believes the best tip for promotion is following hemp industry social pages and attend local meetings. It is a great way to find potential customers and building strategic marketing alliances.

Hemp Marketing On Instagram

Instagram has opened new doors for visual merchandising with the latest in-app shopping feature, transitioning into a digital mall.

Here are some marketing tips for Instagram for hemp brands:

·         Organic- while you cannot set up a paid advertisement if you are in the hemp industry, you can still concentrate on organic reach. Focus more on establishing a consistent posting schedule using a combination of popular, trending and branded hashtags. Form a response and interaction strategy- have a response in place for various potential customer service situations.

·         Influencers- use your network. Instagram is a public relations dream come true when you think of the power it holds for word-of-mouth marketing and user-generated content.

Hemp Marketing On Facebook

Facebook allows brands to create a nice shopping experience for the users within the profile. Hiring a hemp marketing services company can help you market your hemp brand.

Business pages are given the option of a shopping template that will enable you to link the ecommerce site to Facebook, allowing users to shop under the tab and within every post.

You may create collection of products based on style or price-point, and even run ads on individual videos and posts.

Finally, marketing restrictions for the hemp industry are a bump in the road and can no longer hinder the possibilities of a successful marketing strategy.