How To Get Your Customers To Write Great Product Reviews

by Ricky A. Professional Writer

Product reviews are one of the mainstays of e-commerce websites. A study reports that 79 percent of consumers rely on online reviews when making a buying decision.

Online peer-to-peer reviews give customers a sense of what it is like to use your products which has a more powerful impact on customers’ buying decisions. Moreover, they contribute to improving your search engine ranking by adding value to your website which directly reflects on your bottom line.

Considering this, marketers are increasingly aiming at persuading their consumers to write reviews to increase their chances of generating higher revenues. If you’re looking to capitalize on the opportunity, here’s how you can get your customers to write great product reviews.

Simply Ask Your Customers

The best way to get reviews for your products is simply asking for them. Your customers know the value of a great review, so as long as you deliver excellent products or services, they will not mind writing a review for you.

The best time to get a review is right after finishing the job. When you know that you have met your customer’s expectation, ask for some feedback. Besides this, if a customer compliments your service via phone, ask them if they could leave the same feedback on your website too. Better yet, ask for their permission to post it on their behalf!

Make the Process Easier for Customers

Most of your satisfied customers will take out time and leave a feedback if you have an easy and simple review system. In order for this, send your customers a follow up email, a text message, newsletter, or a URL to easily locate the place for writing a review. Besides, you can also place a feedback form on your website to ask your customers for a quick review about their experience.

Respond to All Reviews

Responding to reviews is greatly important to let your customers know that their experience is your priority. Rather than defending yourself, apologize bad reviewers for a negative experience and assure them that you will examine and resolve the problem. Similarly, you can respond to positive reviews by simply leaving a thank you or a ‘Retweet’. This can go a long way to reinforcing your relationship with customers who are taking out time to provide you feedback.

Show Appreciation to Customers

People like to be appreciated. When you receive a positive review, appreciate the reviewer by sharing their testimonials on your social media page and other platforms. This way, customers may feel motivated and more inclined to writing a review after each purchase.

In addition to this, you can also make a short video to thank your customers for choosing you and appreciating your efforts. Send the video to your customers through a personal email to let them know that you are talking about them positively.

Reviews can considerably affect your website ranking. If you are seeking to know your current online reputation, get our SEO audit and search engine optimization tools today. For more details, contact us now!