How to get sustainable advertising campaign through Email Marketing?

It is very much essential to learn the art of converting paid traffic to generate positive ROI and get sustainable advertising campaign. While there are dozen of ways to convert paid traffic into profit let us see what email autoresponders can do.

You will be able to convert paid traffic with almost no effort if you create high quality email autoresponders sequence.

Here are some simple steps that allow you generate that best email responders which will allow you to generate massive amounts of income.

• Identify the problem and Give Effective Solution

Make an offer for your audience members that they can’t refuse. Offer a high quality free giveaway so that your audience cannot refuse it. You can create a giveaway by simply knowing the market, the problems exists in the market and provide solution to that problem. There are number of places to get information to create your offer. Browse through e-books in your niche. Check Quora or Reddit to see what questions people in your target market are asking.

Based on the problems you can create giveaway in the form of ebook, free video series or a pre-recorded webinar.

• Craft Captivating Headlines

Once you have created the giveaway that people desire for you can create compelling headlines that will actually generate a high open rate.

It doesn’t matter how good your giveaway is, if people you target sign up for your autoresponder series and get email which do not catch their eyes, then its all in vain.

So, to craft that amazing headline make sure that headline is neither too long nor too short.

You can follow these tips-

• Keep it specific and useful- people should know what the email is about and what to expect.

• Clearly identify yourself - make sure that during first couple of emails days your audience is clear who is emailing them.

• Headline is Timely- make sure that headline relate to recent event or issue which is at top your audience minds.

• Headline has a call to action- use your headlines intelligently. For some reason people respond if they told to do something.

• Ask for the sale

Your first first few week email series will be dedicated to give the value  without asking anything in return.

This will help in building trust with your audience, increase the open rate(i.e the number of people view email) on future mails and increase the chances that they purchase from you whenever you ask for the sale.

Just keep providing value to your audience. Continue to help your audience solve problems related to the problem that you solved in the giveaway.

And then when you ask for sale, make sure your offered product solve a problem similar to those you have been solving in the email series. For example if your email series was all about how your audience members can grow their business by hiring best seo company in kolkata and you then offer an online course devoted 100 percent to Social Media Advertising, you are going to lose sales.

So offer as much value as possible and keep your email congruent.

This is one of the best ways to start generating residual/passive income while building your brand and creating customer loyalty.