How To Gain An Unfair Advantage Over Competitors With A Strong Branding Strategy

by PRC Agency PR

You may have heard the term "unfair advantage" thrown around a lot in marketing and productivity circles. But have you ever thought about your brand in relation to this? LO:LA sees brand image as the biggest unfair advantage you have – and with its latest guide, it offers tips to make the most of it!

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Everything revolves around your brand

Brand strategy is central to your success, LO:LA explains, noting that a clear brand is more than an elegant logo and engaging website - but rather should capture the purpose and values of your company, and use these as a core component of marketing, messaging, and advertising.

According to the latest data from WebFX, 94% of consumers say they are more likely to recommend brands they have an emotional bond with, emphasizing the role that effective branding plays in building long-lasting customer relationships.

Focus on what makes you unique

LO:LA advises you to begin any marketing campaign by honing in on your unique value proposition. By articulating this, you can more easily convey your message and connect to consumers on a deeper level.

The agency discusses brand equity and encourages you to keep this in mind when planning marketing campaigns. Consistent growth requires continual nurturing and refinement, it says, and building a nimble team can help with this. According to the guide, it’s important to create a culture that can adapt quickly to market dynamics, while maintaining transparency in services and customer support.

Get your own brand in a box

Working with an experienced marketing agency can help you gain traction faster. To this end, the agency offers a range of services, including its Brand in a Box package - which covers go-to-market plan development, audience definition, brand strategy and voice design, and full-stack digital marketing.

“To create a successful brand strategy, you need to start by understanding your audience,” a spokesperson for the agency explains, discussing the key role that audience and ideal customer personas play in building a brand. “Who are they, what do they care about, and what are their needs? Conduct research, analyze customer data, and gather insights into consumer behavior to develop a comprehensive understanding of your target market.”

With the right approach to your next advertising campaign, you can put your brand on the map.

Check out for expert tips on brand growth and marketing campaign success!

London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website:

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Created on Mar 12th 2024 11:20. Viewed 64 times.


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