How to Find Investors for Your Business in India?

It is not possible for investors to be interested in every pitch that they come across, from founders. Luckily, in recent times, finding investors for business startups has become slightly easier and less time-consuming. Let’s look at a chronological way of how you can fetch investment in your business.

Enlist Yourself on Investment Accelerating Platforms

How does one find out about your venture if it’s not publicized online? Enlist yourself on platforms like Mumbai Angels, AngelList, Indian Angel Network (IAN), etc. These are a few of the most efficacious platforms to register yourself on if you are a young startup. Share the enlistment with your contacts to gain references and recommendations. This will help you gain traction in front of the investors and thus accentuate your chances of getting an investment faster.

Prepare A Record of Investors to Share Your Ideas With

Pen down a list of all the investors you know, or have heard of. This list will help you gauge the amount of work required to be put in. Once you prepare a list, think of different ways to access these investors. If you know any entrepreneurs who have sought help from them in the past, approach these investors through those references. And if nothing works out, you always have LinkedIn to reach out to the investors personally.

First Impression is the Last Impression

Have a classy intro. When you’re set to introducing your company to the investor, you need to be mindful enough to draft messages/emails that are both crisp and alluring for the investor. Moreover, the style of writing a draft mail will vary from one investor to the other. So, you’ve to pitch carefully and uniquely! Always remember to personalize. Do not use the same message for different investors! Always had some personal touch to the email and bring to light the particular reason why you think they would be a good fit to invest in your business.

What is your Value Proposition?

Why do you think they should invest in your business? Before approaching a potential investor, always understand why you think they would benefit from investing in your business. Categorize the pros and cons of your business and business model. Focus on how those cons can be fixed and why investing in you in spite of having those shortcomings, will be beneficial for the investors. There is no assurance of getting funds from investors, but perseverance is the ultimate key. You may hear NOs from many, but don’t let that bring you down. Even if you don’t receive any response from the investors, stick to the follow-up approach, and keep them updated with your startup’s activities.

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Created on Jan 21st 2021 07:42. Viewed 179 times.

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