How to Find a Good Company for Google Search Advertising?

According to a survey, half of the people who click on your ads are more likely to purchase than those who came from an organic link.  It is quite surprising but it is true.  Google ads are costly and if it wasn't effective then nobody will spend this much money. The only problem is to choose the best PPC Ads company as Google search advertising is not a cup of tea for everyone. 

Google ads take a lot of time, effort, and energy.  It is best to take help from the best company to get your work done.  If you plan on doing the same then here are few points that will help you choose the right company. 

Check for certifications:  

A good company should have Google partner status.  If the company has Google partner status then it means that the company has demonstrated Google ads skill and expertise and met Google ad spend requirements.  It also helps you to understand that the company’s active clients are achieving revenue growth and they are delivering on the promises.  This proves that the company is legit. 

Transparency is important: 

As search engine advertising in India is getting all the popularity, the search engine wants companies to be transparent with their clients, and the Google partner and individual certifications are thus essential. It is important to find out how much of the advertising budget was spent on Adwords, how many times it has appeared, and how many times users click on ads that will be included in the agreement.  The non-certified companies may not follow transparency and they would provide this to the client if the client doesn't understand this.  While working with the company, you should have access to all the reports and understand the terms such as metrics, click-through rate, keywords, account ad group structure, and so on.  You can also ask the company about the information they provide to their clients if you are not that sure. 

Contract time: 

Some companies provide fake information and lock the client into a long-term contract.  Advertising companies don't make money on the account until they are a few months into the campaign but if the company fails to perform then you may be at a loss.

You should be able to come and go as per your requirement.  When the company focuses on performing well for you the relationship gets stable. Get your quotation now to understand the price and contract structure. 

Check for a consistent track record: 

The company should be able to provide references as well as case studies to ensure that they are experts in this field.   Everything should be checked on a prior basis to understand if the company is right for you or not. 

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Created on Mar 15th 2021 23:16. Viewed 126 times.

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