How to evaluate user behavior and website traffic.

by Xozepew Usaz We are always in the lead!

What metrics to look at to find site problems

You have ordered a website for your project. It turned out wonderfully: a beautiful background, neat fonts, catchy headings. You love it so much.

But beautiful does not mean selling. Tastes vary, and it’s impossible to evaluate the effectiveness of the site “by eye”.

You can evaluate the site objectively. To do this, conduct an analytics of site traffic and user behavior https://creabl.com/service/heatmaps . Metrics will show who comes to the resource and how they interact with the pages. If it is convenient for users to navigate the site and they leave applications, the site is good - it pleases customers and brings money to the business. If users flee from the home page, profits flee with them.

In the article we will tell you how to analyze user behavior and analyze the site for attendance.

Site behavior

Website behavior data can be explored using five tools. Statistics will show which page elements should be improved.

1. Video visits

Video visits - recording the user's screen while he is on the site. Allows you to see live what other metrics say in numbers.

After watching the video of visits, you will understand what users have difficulty with. Improve the site to make it more pleasant to be on it.

Suppose the user spent 7 minutes on the site and actively opened different pages. He studied each one fluently and moved on to the next. Apparently, he was looking for something, could not find it and left the resource. You added a search bar so that users no longer feel lost on the site.

2. Map of links

Link map is a tool that shows the statistics of clicks on links.

On the link map, the links where users click are marked with different colors. The warmer the color, the more clicks.

See where the most popular links lead to. It is worth starting site optimization from these pages, because they are important for users.

Some links may be unclaimed. There can be two reasons: the link is not needed by users or they do not understand that it is clickable. Redesign important links and remove useless ones.

3. Click map

A click map is a tool that shows statistics on clicks on a website.

4. Map scrolling

A scroll map is a tool that shows how the attention of site visitors is distributed in certain areas of the page.