How to do SEO on Shopify in 2023?

by Squirrel Wiz Best Digital Marketing Agency in Ahmedabad

SEO can be applied to any type of website and that includes e-commerce, regardless of the platform on which it is working. It is true to say that SEO for e-commerce sites can differ from SEO for other types of pages, especially if you are using Shopify.

Therefore, if you are wondering how to do SEO in Shopify, learn from the best SEO company in Ahmedabad, we will tell you so that your online store can generate more sales thanks to its organic traffic.

The first thing you should do is head over to Shopify's Search Engines area and make changes to two crucial components:

Shopify generates duplicate product pages by default by rendering them to two different URL paths, with canonical being the case for:

“path:/products/” and the non-canonical being:

“/collections/.*/products/”, this last URL's canonical tag on the sites connecting to the relevant product page. Use the canonical tags to avoid duplicate pages and take care of internal linking.

Page Title: It applies to your website but can also be configured for categories, products, and blog posts. It is the title that will appear in Google search results so it must be attractive to stand out from the rest of the links.
Meta Description: It is the second portion of the link preview in the SERPs and is where you can briefly describe what someone clicking on your link will find.
Permalink: Ensure your permalink must include keywords and should be shorter.

In this same section, you can also modify the headers, that is, the H1, H2, H3, product schema, etc., to create coherent structures that help both Google and the user to understand the content of your e-commerce.

Of course, this assumes that you have already done Keyword Research and that you already know what keywords you want to rank for.

Best Shopify SEO Plugins

Schema Plus for SEO
Plug in SEO
SEO Image Optimizer
Bulk Image Edit
SEO Booster
Yoast SEO

Can the same SEO strategies used for WordPress e-commerce be used for Shopify?

We recommend you explore the characteristics of Shopify to manage the SEO as well as the plugins and the SEO Manager application that we have already mentioned above.

Hence, even if you use Shopify for your e-commerce, do not forget to work on SEO.

If you want your rank your online store and increase its organic traffic then an SEO company in Ahmedabad can help you, which will also translate into an increase in the sales of your products.