How to develop a Google Ads Search Campaign

by Digital Marketing E. Online Marketing Professional

Do you want to promote yourself online using Google Ads? Here's how to develop your first campaigns starting with the basics and definition of search campaigns

In the age of digital marketing it is impossible for companies, brands and professionals to think about scaling their businesses without having all the tools necessary to make themselves visible on the net and intercept target customers, guiding them towards profitable conversions. Among the best strategies that you can now find at your disposal to compete effectively in the fierce and densely populated universe of the web, there is certainly paid advertising on Google Ads , the refined advertising platform of Big G.

If you intend to climb the SERP quickly and with a good chance of success, you should consider integrating the use of the tools that Google Ads offers and in particular of the Search Campaigns into your promotion tactics. But what exactly is a Google Search campaign and how does it work? Let's understand the basics of this powerful feature together.

Google Ads: what is it and why use it?

Summarizing to the extreme the explanation of the functioning of this complex digital advertising tool, we can say that Google Ads is the platform that allows both companies and individuals to publish paid ads on the pages of the Google search engine, using different types of ads. , marketing logic and ad types.

The use of Google Ads campaigns is part of the wide universe of Search Engine Advertising and integrates with SEO optimization strategies , aimed instead at achieving a good organic positioning within the Search Engine Result Page, i.e. the one obtained for free through optimization tactics studied ad hoc.

To ensure that your website appears in the first positions of the SERP, the best idea is to harmoniously combine SEO strategies , with a slower but certainly effective implementation, with the planning of targeted Google Ads campaigns that allow, if well studied, almost immediate results : two ways of proceeding that can be mixed in infinite ways depending on the budget and company resources available.

Google Ads offers different types of promotion services, the main ones being Google Search campaigns, Google Shopping campaigns and Display Advertising.

Search campaign: what exactly is it?

Google Search campaigns are those that allow you to create text ads that can be made to appear in predominant and highly visible positions of the Google search results page, when triggered by specific keywords entered by the user in navigation as a search query. These are precisely those results that generally appear at the beginning and at the end of the SERP, accompanied by the wording Announcement, which you will surely have seen while browsing on Google.

When you dedicate yourself to the creation of your Google Ads Search campaigns, in fact, you are asked to decide the set of keywords for which you want to appear in the SERP and for which you want to compete with your competitors, who also intend to conquer the top positions on Google for the same keywords.

In the presence of multiple competitors, how does the search engine decide who to show in the search results and in which position? Big G's advertising system works through a sophisticated auction system , governed both by the delicate relationship between supply and demand for a certain keyword, and by the figures that advertisers are willing to spend to grab the first places in the SERP for a or more keywords.

In fact, another of the essential choices that you will be called to make in the construction of your Google Ads Search campaigns concerns the budget you are willing to invest to sponsor your ad: what is the maximum cost per click that you are ready to support? The Google Ads system is in fact a so-called CPC, or Pay Per Click, in which advertisers pay only when a user actually clicks on their sponsored ads.

Setting up a valid and performing strategy on Google Ads requires adequate preparation, to be able to adequately match the monetary investment and the ROI you want to obtain from each promotion, but an effective Search Campaign can result in a net increase in traffic, conversions and corporate income. It is therefore certainly worth investigating how this amazing online advertising tool works.

Posted By : Abdul Rimaaz