Articles

How to Design Customized Exhibition Booth

by Neha Sah Digital Marketing Manager at Sconce Global

When it comes to custom trade show booth it’s essential to find the right match between your brand goals and your budget. A good project always starts with a good brief. In a trade show your exhibition stall is a medium to contact with attendees and your targeted customers. Design your exhibition booth in that way in which you always stand out from your competitors. One of the main benefits of choosing a Custom build exhibition stand is complete design and creative freedom to produce something unique and completely on message with your brand.

Let’s discover the goals of trade show exhibition.

The most frequent trade show goals are:

  • Qualified Lead Generation
  • Brand awareness
  • Product Launch
  • Networking with customers and partners


Focus on what really matters

Define your goal for exhibition and according to that set your priority and budget. Don’t always go for big size booth; nowadays less is more. If you have tight budget then you need to present yourself in that way that fulfills your goal.

Make it personal

As a brand holder you knows better that what your brand stands for?

Bring to the table pictures, videos, and hints of the elements you liked in other exhibitors or things you believe are right for your company. Back-lighted wall with impactful graphics and hanging signs you can add into your booth.

Storytelling

Custom exhibition booth design is a great way to make your brand speakable and show its value proposition.

Design to impress

Keep investing in the design elements because the more innovative your booth the more chance to get more attendees.

  • Lighting: Pay attention to your lighting will give your booth a catchy and fresh look, driving more visitors in. Use lighting element wisely to make your booth more powerful.
  • Flooring: Pay attention to the flooring as well because it is one of the first element your visitor perceive. Choose carpet, wooden flooring or PVC flooring but keep things in mind that choose bright colors for flooring and keep your eyes on the cleanliness of flooring.


Exhibitions are a fantastic way for your company to reach your target audience and interact face to face with potential customers, existing customers and key suppliers whilst sizing up the competition.

When you are planning to exhibit in any trade show then the major task to choose best exhibition booth designer who can understand your need and provide you the best solution.


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About Neha Sah Senior     Digital Marketing Manager at Sconce Global

252 connections, 5 recommendations, 704 honor points.
Joined APSense since, July 15th, 2019, From Delhi, India.

Created on Sep 20th 2019 02:35. Viewed 166 times.

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