How to change the attributes of Google My Business

Years ago, most people do not realize the attributes although they become features of Google My Business (GMB) in various business categories. They provide useful information to consumers (and some useful SEO side effects) but underused. Not until the global emergence COVID-19 Google attributes suddenly become critical local optimization strategy. In fact, it became a big disadvantage to not utilize attributes on your list.

Now, most users have experienced Google attributes as the format for businesses to share pieces of information during a pandemic. Restaurants, in particular, will not be able to continue trading without Digital Marketing Agencies Newcastle  the dine-in, take out, and delivery attributes made clear in their profile, while the medical practitioner should quickly determine for their patients if they offer virtual teleconferencing or health. Seeing the rising importance of the attribute, Google has rotated 2020 update to make fundamental attribute of any business profile in each category.

A new importance in our new normal

Google attributes have been there for a long time and was originally used by the hospitality industry. Today, there is no hotel is complete without a list of attributes define the critical decisions amenities such as WiFi, air freight, and breakfast is included. Although attributes that focus on business features, payment options, and accessibility has been available in the GMB from the beginning, their uptake is low to global events bring attribute in the spotlight (think curbside pickup). They are now a mainstay for all GMB profile.

Google Local search results display the attributes for KFC

So, what that means for multi-site business? As Google admitted that attribute has a greater impact than previous SEO (search list priority giant utilize the above list is not), the focus of the brand can no longer attribute any specific COVID. But it was a lot of work. In fact, there are more than 300 Google unique attributes that cover the entire gambit unique business features, from the veteran-owned offer braille menu. brick-and-mortar to be able to ignore these attributes without impact. Now they must reassess their approach in a world where Google gives more weight to attributes and customers have grown to expect them.

Lack attribute start making GMB profile looks incomplete in the same way an image or web site URL is not lost. Customers judge the legitimacy of business on factors such as attributes, which offers easily accessible information on top of everything. As a result, the attributes that are fast becoming table stakes in local search optimization is not just an optional feature.

automatic attribute? Probably not.

Recognizing the importance of attributes primarily to restaurants and especially during a pandemic-Google attempts to automatically assign these features to list. his efforts have had mixed results, however: some hand feature list that they just do not offer (eg shipping), while others lost their attributes do not offer. In short, it creates the same kind of confusion "hours may be different" message, causing the user to second guess their information is being displayed.

A Mexican restaurant adapt to Covid-19 lockdown.

Unfortunately, one step has consequences in the real world. We will never know how many times this attribute is missing resulting in a customer who is lost, or what type of retailer resources must transfer after one assigned "curbside pickup" attribute (it can take a lot of time to complete Digital Marketing Companies Newcastle the order wrong, and even longer to appease customers disappointed). For now and for the foreseeable future, the most obvious attribute features that the account holder must prioritse GMB. But that creates its own challenges.

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