How to Boost Your SEO by Using Schema Markup

by Anindya Bhaumik Digital Marketing $ Affiliate Marketing Manager

Search Engine Optimization is an effective tool to promote a WordPress website. However, in this competitive market, it is tricky to choose highly beneficial SEO strategies that can support your website content pleasingly.

It is lucky enough that schema markup is a process to improve search engine rankings. By implementing this structured data, businesses help search engines understand their content better. It allows Google to create rich snippets and make the search results more effective for visitors.

What is schema markup?

You can say it structured data to help search engines understand your website content better for better results. When search engines crawl any page, they analyze the data and ensure that your content is relevant to searches and contains accurate information.

It depends on your website design and development. And how people understand and judge your website. Visitors should be able to understand your website content clearly. However, search engines may find your website content problematic or they cannot understand what the content is trying to convey to the visitors. Schema markup or structured data helps search engines understand the content of different pages of your website.

For example, you create a new page to advertise a business event. Schema markup can make the purpose more obvious through its rich properties. You can add the location, price, and date of the event to explain important details about the occasion. It helps search engines understand the details of your event and rank your page accordingly.

Why is schema markup important?

Schema markup is an effective tool to rank better for all content on your website. To mark up a variety of different data, there are rich properties in schema markup. Some data are:

Articles
Restaurants
Book reviews
TV episodes and ratings
Movies
Local businesses
Software applications
Products
Events

Some facts to reveal why you require schema markup

There are thousands of markup types, from medical stores to toy shops. If you want to provide any type of data on your website, you will have associated properties with this smart tool.

Websites that use this strategy rank better in the search engine result pages than businesses without markup. According to a study, websites with markup get about four positions higher ranks in the SERPs than those without schema markup. Although a higher rank in the search engine result pages is not the only reason for schema markup, it is one of the significant reasons for the same.

At present, one-third of Google's search results include rich snippets and schema markup. However, according to current research, less than one-third of websites use this marketing strategy.

Many websites cannot add the potential of SEO services to their marketing effort. If you use schema markup, you have a stand to beat the market competition.

How to Use Schema Markup for SEO

Using schema markup gives your website a boost. Your business goal is to appear excellent, rank higher, and perform greater in front of your users. Schema markup helps you reach your goal. Here are important steps to use schema markup:

1: Go to Google's structured data markup helper

Use Structured Data Markup Helper to implement schema markup on your website. It is Google's tool. So, you have optimal results in Google searches.

Google's Structured Data Markup Helper is a user-friendly tool to be used by even beginners. Rather than directly implementing structured data on your web page, you can use the tool to mark pages visually and download a new HTML code. To get started, find the way to the Structured Data Markup Helper home page.

2: Select the sort of data

You have a list of options to choose though the list is not comprehensive. for example, you can use articles as it is the most common types of content.

3: Paste the address you want to markup

Paste the HTML if you have only it. Then click the "start tagging" button. The web page loads in the schema markup tool and provides you with the unit for the next stage of markup. In the left windowpane, the web page will appear and in the right windowpane, data items will show.

4: Choose the elements to mark up

As you select an article, show up the name of the article to add the 'name' markup. From the tooltip, select 'name' after highlighting.

5: Continue adding markup items

Use the catalog of data items as your guide and highlight other items in your article to add them to the list. Tagging may not be possible for every item, just add items you can.

6: Create the HTML

After finishing it, click "Create HTML." you can see the HTML of your page with relevant microdata.

7: Add schema markup to your site

Next, go into your CMS to add the marked snippets in the suitable spots. Find the schema markup code by following the yellow markers.

8: Test your schema

Now it is time to use Structured Data Testing Tool to find out what your page looks like with the extra markup.

Schema markup is an SEO technique that can help you in the long run. Now you need to learn and implement the related micro-data to better your search results. By doing so, you are one step ahead of your competitors. Schema markup is an advanced digital marketing approach to enhance opportunities in your business.