How to Avoid Google Penalties and Protect Your Website

by Asif Anwar SEO Content Writing Services

It is easy to get a website created for you within a week. You can hire a few freelancers who can design and develop a website as per your requirements. But it takes a lot to protect your site from Google penalties.

After years of hard work, your website attains an organic ranking on search engines. Once you attain the ranking, then you start getting queries from your potential clients. What if your website gets penalized and you lose your all rankings.

A bit carefulness and effort on time, you can easily avoid Google penalties and protect your website from losing the ranking.

What is a Google Penalty?

A Google penalty can be defined as the negative impact on a website's organic search rankings and sudden traffic lose based on updates to Google's search algorithms or manual review. Google rolls out updates on a regular basis to reward websites in the search results that meet its “quality standards,” as defined in its webmaster guidelines.

Some popular Google penalties are the following:

1. Google Panda: The update was all about the quality of the website’s content and the effect of repetitive website content.

2. Google Penguin: It was all about the quality of the links. Websites with low quality or poor quality backlinks were penalized.

3. Google Hummingbird: It affected websites that do not have natural use of language in search engines.

How to check if my Website is penalized by Google?

Do you want to know whether your website is penalized or not? All you have to do is register and log-in with Google Webmaster tools or Google Search Console. The webmaster tools are the medium Google is employing to communicate with SEO experts and webmasters and inform them about potential problems their websites may have and this includes manual penalties as well.

If your SEO ranking is dropped, you should look for newer ways on our to recover from the situation.

How to Avoid a Google Penalty?

If your website is performing exceptionally well in search engines and has a number of traffic, you should check your website on a regular basis, whether webmasters are doing activities which are against Google Algorithms. We have found out a few points, which will help you to protect your website from Google penalty and maintain its SEO rankings.

#1. Avoid selling or purchasing backlinks

Link building has been considered as essential SEO tactics for boosting your ranking on Google’s SERPs (search engine result pages) and thereby generating traffic and increasing sales. But, Google discourages buying or selling links. Before creating backlinks, you must look for SEO Techniques Which Are No Longer Relevant and create high-quality backlinks.

#2. Avoid over optimization

To attain ranking on search engines and maintain it, you should look for natural ways for link building and create quality content to keep your website at the natural route and thus help maintain its relevance. Over optimization may create red flags for your website and take it out from the search engines.

#3. Don’t target specific anchor texts

Use different anchor text while creating backlinks for a particular page. If you target specific anchor texts, Google finds it fishy, so detects and penalizes it for anchor text hyper-targeting. Brian Dean from Backlinko also suggests you to use branded, domain and webmaster name anchor text more often.

#4. Avoid low-quality and duplicate content

Content is a king of a website. If you do not take care of the king when it comes to quality, the king may red flags for your website. Google loves fresh and informative content, so try to understand the requirement and create engaging content. While generating content, keep these points in mind:

• Small paragraphs

• Use bullets

• Inculcate data

• Align with images

#5. Complaint with SEO and Google algorithm updates

Google algorithms are getting advanced day by day. The main motive of Google is to provide the required information to the searchers. To provide the required information, Google changes its algorithms. So, you have to align your SEO activities to match the latest Google webmaster. Update your strategies to stay relevant and improve ranking.

Conclusion

If you are scared of Google penalty, do not try to manipulate Google’s search engine rankings. Work naturally, build a brand, use social media, cement online reputation, etc. to avoid penalty and maintain your organic ranking. These points discussed above will also help you avoid the penalty.

If you want the best newsletter content writing services, SEO services, speech writing services or high-quality content marketing services, get in touch with us now. SEOContentIndia is a well-established company with a number of satisfied clients all over the world.