How to advertise outdoor in Public Transit

by TDI India TDI : Premium Transit and Digital Advertising Expe

An advertisement is the most popular tactic of promoting the business and grab public’s attention towards. An advertisement is considered as the inevitable skill to increase the sale hence companies or firm involved in commercial dealing uses this platform to escalate the business. Distinct modes of advertisements are classified into two categories:

Broadcast
Print/Digital

Usually while watching shows or movie on TV or hall we see various ads sponsoring the act. These ads in the middle of the show are used to sponsor the show and promote ads brand too. This way of advertising is known as broadcasting advertising where broadcasting platforms like TV, radio, cinema halls are being used for advertising over there and by making short and films try to aware the viewers about the new company and its services etc.

Apart from making ads films, businesses and political parties use billboards in public transit to grab traveller’s attention and to establish the brand. Even though Outdoor advertising is a little expensive deal for newcomers but it is the best way to seek the traveller’s attention and make the new launch a competitive brand among people.

Types of out of home advertising

Digital advertising: Use the digital media across the market in multiple advertising formats.

Billboards: A large sized board at the roadside is known as billboards. A roadside hoarding leaves a great impact on public passing from there. It is a high-cost mechanism and usually used to reach a very large audience. The apparatus is likely to be expensive for a startup or small-scale business that has a limited audience.

Street Furniture: Ads on street furniture like bus-benches, shelter, and news rack.

Transit: Ads on public transit like a bus, metro or airport advertising etc come under this category which has the aim to target travellers

Spectacular: Extra Large size (more than14’*48’) billboards situated at the market’s prime location to uniquely grab the special class of viewers.

A perfectly organized indoor, broadcast or outdoor advertising helps the business to grow and make more customers too. Various digital advertising companies along with its business partners help commercial firms in this segment.

Amount of customers affects the business growth hence every small or big size business has the aim to make more customers and work hard to use various mechanisms like discount, offers, advertisement to excite them to become its customers and in these days small or medium-sized businesses are vibrantly growing where anyone can start a business and become supplier with a small amount. In Indian economy, SME plays a crucial role in providing business opportunities to every class of persons at affordable and lower cost but the fear of ‘no customer’ always present in SMEs to start the business and make more buyers to grow in this competitive era. Digital advertising company helps the clients in promoting the brand in public transit like metro, airport etc and Alibaba Indian advertising helps the SMEs to become the gold supplier and sell the product internationally in bulks.